Uniqlo UT dives into art with a Louvre Collection
Uniqlo makes a stop in the French capital to showcase a fresh artsy collaboration worth the mention and the attention to art and culture lovers. This collection includes historical masterpieces through the unique interpretations of UT (Uniqlo T-shirts). Details, colours, and shapes are the protagonists of this line.
This is not the first art collaboration for Uniqlo, but the very first art input in French territory at the museum of Louvre. The brand gets classical yet unique once again, by highlighting a cultural exchange with its designs and materials.
Among the works that got featured on the Uniqlo designs, there is the Mona Lisa, the Winged Victory of Samothrace, and the Venus de Milo, reinterpreted through Saville’s urbane graphic style.
English graphic artist Peter Saville is the main character behind the scenes, who created the Men’s UT lines around the theme of “Art and Logic.” Saville, the winner of the Commander of the Order of the British Empire (CBE) in the 2020 New Year Honours, has a detail-oriented vision for his work, especially for this collection.
“I was intrigued by the fact that at the Louvre, the world-famous Mona Lisa is known as painting ‘No. INV 779,’ which is its internal inventory number. I was inspired by that. Like many people, when I look at works of art I’m also conscious of their constituent geometry. I thought that exploring that viewpoint on a T-shirt would be appropriate for this UT / Louvre collaboration“, says Saville.
Inventory numbers are often taken for granted and the public isn’t aware of their role. These numbers are codes that identify an object and put legal terms in a museum’s policy acquisition. They carry the history of a piece and they witness every change of the piece itself.
Uniqlo is also supporting the Free Saturday Nights program along with the educational project Mini-Discovery Tour.
The UT collection includes also a women’s line, featuring floral and modern motifs for both t-shirts and sweatshirts. The collection counts six t-shirt designs (Men and Women) for $19.90, four hoodies designs (Men), for $29.90 and four sweatshirts designs (Women) for $29.90.