Seta Apparel Hosts Gallery at the Sagamore Miami Beach
Seta Apparel recently hosted a dazzling Gallery event at the Sagamore Hotel in Miami Beach on Thursday, November 16th. The exclusive event marked the launch of “GALLERY,” a revolutionary retail concept store housed in the artistic haven of The Sagamore South Beach, aptly referred to as the “Art Hotel.” The occasion seamlessly merged fashion and art, setting the stage for an immersive experience that captivated attendees.
As guests entered the venue, they were welcomed by the infectious beats of house music spun by a DJ, creating an ambiance that perfectly complemented the fusion of Seta’s designs and artistic expression. Mannequins adorned in Seta’s finest pieces served as living canvases, showcasing the brand’s commitment to pushing the boundaries of fashion.
Over the next six months, the “GALLERY” concept will redefine the retail experience. The store will showcase Seta’s legacy, history, and handcrafted collections, rotating different pieces throughout the season. Presenting each garment as a work of art, the store will feature QR codes that empower shoppers to delve into the narrative behind each item, offering insights into styling tips and more.
Collaborating with Divino Seas, a prominent men’s and women’s swimwear brand, Seta unveiled a preview of its best-selling looks and accessories, ranging from tops and skirts to dresses, pants, jackets, belts, and shoes. The event provided attendees with an exclusive opportunity to immerse themselves in the world of fashion and art while indulging in cocktails.
The brains behind Seta, sisters Andrea and Eliana Salazar, have crafted a brand that transcends boundaries. Andrea’s journey from Colombia to England, where her passion for fashion blossomed, and her subsequent move to Brazil for a Master’s in International Business, reflects her status as a true “citizen of the world.” At 25, Andrea relocated to Miami, fueled by a relentless desire for growth. Her commitment to education is evident through her completion of Fashion Courses in Pattern Making and Fashion Design at Istituto Marangoni Miami and Fashion Business in Milan, Italy.
SETA, with retail stores in Brickell, Doral, Bogotá, and Medellín, Colombia, has garnered international acclaim, gracing the runways of NYFW and PFW and adorning celebrities and influencers worldwide. The brand’s signature embellished looks, featuring pearls or rhinestones with intricate details, underscore its commitment to making each piece a standout in any crowd.
For those seeking fashion that transcends generations, SETA is the epitome of versatility and sophistication. The “SETA Muses”–the women who don the brand–embody a self-dependent movement, ready to conquer the world, whether for a special occasion or everyday empowerment. To explore SETA’s world of timeless elegance and bold innovation, visit setaapparel.com.
All photos by Emily Fiorini-Casamayouret.