Jess King: Building Her Brand
Image From: Matt Glueckert
By Kylie Rau
January 28, 2021
Peloton senior fitness instructor Jess King has built an empire for herself through her passionate and positive attitude and motivation to be the best version of herself. She emphasizes her ideas that every Peloton ride provides an experience that can change your life and transform you into the best version of yourself. 
Source: A Sweat Life
Along with her role at Peloton, King is also a social media influencer, certified life coach and former professional dancer. Over the years, King has built an Instagram following of 266 thousand as well as a solid following on both YouTube and Twitter. She uses these platforms to share workout routines, recipes, motivational messages and advice for her diverse audiences.
Source: Instagram/@jesskingnyc
King, 35, began her professional career as a dancer, touring as the lead in a Cirque Du Soleil production in Las Vegas. She continued on this journey and was a top 10 finalist on So You Think You Can Dance in 2008. She incorporates her dance experience into her Peloton instruction, bringing energy and motivation to each ride.
Fitness was a big part of her life from a very young age, as her mother, Ximena Bernales, was a competitive bodybuilder and owned multiple training and fitness studios. King began her Peloton journey while she was dancing in a show in New York City. She met with Peloton founder and CEO John Foley and became a coach for the then startup fitness company with little experience on a spin bike.
Source: Facebook/@jesskingfitness
She breezed through the instructor training and is now one of the most well-known and successful Peloton instructors, on both the Bike and the Tread. She hosts themed rides with a variety from Miley Cyrus themed to Wicked themed rides, engaging with diverse audiences and creating a unique experience for all users.
Jess King continues to develop her personal brand and her audience through her contagious positive energy and motivating personality.