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What happens when one of hip-hop’s most exciting superstars teams up with one of Italy’s most established designers? An exclusive drop that melds street style with luxury craft and contemporary edge with unexpected romance. Introducing “Giuseppe for Swae Lee,” a chart-topping collection co-created with rapper,...

  ARRMY’s co-founders, fitness visionaries Akin Akman and Angela Davis, and renowned creative strategist Trey Laird announce their second pop-up facility in West Hollywood, California. AARMY will bring its revolutionary approach to team training to the West Coast, introducing first-in-class coaching methods that condition the mind and...

Pushing the boundaries of brand-building, global skincare brand SK-II unveils “SK-II ARTIST SERIES: POWER OF PITERA™” to reimagine its iconic Pitera™ and brand-building, from story-telling to retail experience, through the power of collaborative art.  This came to life in a first-of-its kind art exhibition in Shanghai on Saturday, November 9th, and in SK-II’s first...

Following the success of the first collaboration, which quickly turned the knitted Ultraboost sneaker into a cult favorite, the latest adidas x MISSONI collection features an even more extensive offering, set to launch today at 12:30 noon CET. With sport in the House’s DNA and...

Gap, the cultural American clothing brand, launches their “Gift the Thought” 2019 Holiday platform anchored by the heartwarming hero film, “The Hoodie”. Under Gap’s Senior Vice President and Chief Marketing Officer Alegra O’Hare, the brand is pursuing an added emotional marketing tone this season. This...

The viral human rights movement and organization Black Lives Matter Global Network (BLM) showcased its highly anticipated collaboration with a legend in the streetwear fashion scene FUBU at ComplexCon Long Beach, as a part of BLM’s #WhatMatters2020 Campaign, created to engage communities in the all-important 2020 election. The BLM activation also featured a voting...