Reebok x Charli Cohen Drop Zig ‘Chasm’ for Women’s Day
Legendary brand and renowned designer and fitness director partner for an exciting release on International Women’s Day with the release of the Reebok x Charli Cohen Zig “Chasm”. Dropping on International Women’s Day, Charli Cohen’s all-new two-sneaker pack is designed for innovative style explores the concept of explosive energy creating cracks and imperfections – the way an earthquake reveals what needs to be strengthened, reformed and resolved.
Designed with a layer of weathered, utility-focused material composite, each silhouette from the Zig “Chasm” pack features Cohen’s signature orange thread and Tyvek label, complete with a bar code that leads to unique content from Charli and Reebok.
“Change and progress comes out of chaos and hardship – on a personal level, our challenges make us stronger – and on a global level, we’ve seen this happen politically and culturally throughout history,” said Charli Cohen. “Taking these ideas into the design, I incorporated cracked and destroyed textures, an off-beat lacing system and the “Restless” graphic. I wanted to focus entirely on texture, which is why I opted for a triple black and a triple ecru.”
Campaign Images:
