Expanding on its mission to democratize great design, IKEA wanted to explore the challenges new homeowners face and present a solution. IKEA partnered with Virgil Abloh – who shares a similar democratic design concept – to create a collection that allows millennials to furnish their first homes with inexpensive yet fashionable objects. Together they looked at designs that could satisfy both practical needs and emotional aspirations, resulting in MARKERAD, a collection that blends contemporary art culture, street art culture and IKEA product design in basic furnishings and beautiful decor pieces including:
- MARKERAD Rug, low pile ($99): “The receipt is a trademark in itself that has been transformed into art. I think that this rug can just as easily be on a floor or hung on a wall – in both scenarios, the rug highlights the entire story which IKEA embodies.” – Virgil Abloh
- MARKERAD Rug, high pile ($249): “There’s always an underlying message in my creations. A little bit of irony – and a human connection.” – Virgil Abloh
- MARKERAD Shopping bag (medium $19.99; large $24.99): By adding quotation marks to words, Virgil takes them out of context and challenges the viewer with irony. Why shouldn’t a bag be a work of art?
- MARKERAD Backlit artwork USB ($99): This backlit Mona Lisa is Virgil’s tribute to Leonardo da Vinci’s iconic painting, blurring the boundary between functionality and art.
MARKERAD will be available for purchase in-store only beginning November 1, 2019 at 10am in respective time zones on a first come, first serve basis. Customers will only be allowed to purchase a maximum of 1 of each of the 15 items in the collection.* For more information about MARKERAD, consumers can visit: www.IKEA-USA.com/MARKERAD.