Casablanca Presents ‘Masao San’ Spring/Summer 2022 Digital Presentation
The Casablanca Printemps-été collection is named ‘Masao San,’ a personal ode to friendships, intimate journey’s and exploration. This collection is dedicated to Masao, a personal friend of Casablanca’s, diving deep into personal memories to relive and embrace cherished moments, to preserve them forever and pay homage to their significance.
Casablanca draws inspiration from Charaf Tajer’s personal journeys through Japan, during years of innovation in the country, where technology was at the forefront and now renowned tech companies excelled, continually breaking new ground. The Printemps-été 2022 design language combines the vibrant colours and waves inspired by the postmodern Memphis Milano art movement with an invitation to join the Casablanca Ping Pong club. Workwear evolves, tailoring is purposefully avant-garde and effervescent, and the Casablanca monogram transforms to show the forceful movement of a ping pong ball.
The set design for the Printemps-été 2022 film is inspired by 90’s Japanese ads for new technology, in which companies such as Sony, Honda and Panasonic led the way globally. This film is a recognition of this technology and innovation. A time when the salaryman helped keep the city moving, where clothing had to have both style and functionality, adapting to fast paced cities and communities.
Shot by esteemed videographer Natalie Canguilhem, the film transports viewers back to the 90’s, formulating this inspiration into a distinctive creative vision that holds precious memories. Back to social ping-pong in an era of senior executives, where Hi-Fi technology was defined, a showcase of minimalist design. Collaborating with Japanese ping-pong brand Butterfly, the table and rackets showcased are Memphis- inspired innovations, wavy and colourful in shape and design, with two professional ping pong players Quentin Robinot and Quentin Pradelle joining distinguished models such as Alton Mason in the production.
In this film, Casablanca presents menswear and womenswear collections containing colour-drenched silks filled with pastel colours, unique rainbow gradient transparent fabrics seen on dresses and ensembles, and Memphis-inspired wavy plackets and hemlines shown throughout tailoring and denim looks. The towering-yet-tranquil Mount Fuji plays a pivotal role in the collection, visible on silks, luxe jewelry as well as in this season’s après sport range, with picturesque hand-painted designs created in-house by half-Japanese painter Gard Diop. Casablanca’s luxury bag range introduces Memphis- pastel gradients across the handbags and introduces the brand’s computer case, a classic style reimagined as a return for an essential accessory.
Creative Direction & Designed by: Charaf Tajer
Director: Nathalie Canguilhem
Executive Producers: Gary Farkas & Olivier Muller
Stylist: Anna Trevelyan
Styling Assistants: Margherita Alaimo & Estelle Rosenthal
Make up: Naima Bremer
Hair: Ilham Mestour
Casting: Ikki Casting
Shoes by: Casablanca x New Balance
PR & Communications: PURPLE