Cruel Summer Brings Back the 90s

Cruel Summer Brings Back the 90s

To promote Freeforms’ newest show Cruel Summer  fans were able to celebrate with “Cruel Summer ’90s Day.” Inspired by  the time period of the series, fans in LA were immersed in the ’90s with giveaways from iconic brands, sweepstakes, and events including:

Dippin’ Dots

120 Dippin’ Dots stores across the nation offered the first 50 fans a free, 10 oz serving of the limited edition “Cruel Summer Chill Thrill” flavor. The flavor is a combination of rainbow ice and cotton candy and will be served in a custom, ’90s themed, color-changing cup. Fans will also receive a ’90s style Cruel Summer branded scrunchie.

Steve Madden

The first 10 fans at 20 Steve Madden stores across the nation received a free pair of the iconic ’90s black SLINKY platform slides

Amoeba Music

At Amoeba Music’s new Hollywood location, the first 500 fans received a free $20 voucher to buy a ’90s vinyl or CD of their choice. The first 500 fans also received a free Cruel Summer ’90s choker necklace. Amoeba will be spinning a custom playlist featuring artists that can be heard in Cruel Summer and more ’90s faves.

The ’90s Sweepstakes

Fans who were not able to attend the in-person giveaways can still participate in the Cruel Summer ’90s Day through special sweepstakes on the Freeform Instagram account and ’90s themed accounts @90sanxiety, @iamthirtyaf, and @forever_90s_fan. Fans can enter for a chance to win a ’90s-themed prize pack including a you-go-girl necklace, roller skates, a Garbage band t-shirt, a cassette tape player, a pair of Steve Madden SLINKY shoes, an Amoeba Music gift card, a Dippin’ Dots gift card, and a Caboodle.

90s Roller Rink

The Cruel Summer ’90s Roller Rink took place at the Westfield Century City Mall Atrium on April 24th and 25th. Fans scored ’90s-inspired Cruel Summer swag, discovered easter eggs from the show hidden throughout the activation, and other surprises and delights.


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