RVCA “NOW & THEN: A Decade of Beautiful Losers” – Opening

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With a private opening at The Hole Gallery, the group show entitled “NOW & THEN: A DECADE OF BEAUTIFUL LOSERS” pays homage the 10-year anniversary of the 2008 documentary ‘Beautiful Losers’ [directed by Aaron Rose and Joshua Leonard]. The event by RVCA Artist Network Program [ANP] and Alleged Gallery, celebrates “DIY/ outsider’ art and its acceleration to the cultural forefront.

Attended by a bustling crowd of high-profile artists, NYC enthusiasts & celebrity admirers… the theme reveals the “balance of opposites and how they coexist: water, oil; air, land; destruction, industrialization; art, science; foreign, domestic; order, chaos; past, present”. Images via: BFA [Zach Hilty]

RVCA [Founded by current President, PM Tenore] is known for being the go-to skate and surf culture lifestyle brand available in boutiques and department stores across the globe. The brand is a collaboration of like-minded individuals from various subcultures which combines art, music, fashion and a modern lifestyle in an original way. ANP was established to showcase the talents of “artists who inspire our generation and push the boundaries of creative excellence… who embody the nonconformist spirit found in of street, youth, and skate culture … while simultaneously give back to the community”.

Along the stark white gallery walls are vibrant, postmodern collage work and obscure black and white photography. Collaborative RVCA merchandise from an eclectic community; including Aaron Rose, Shepard Fairey, Jo Jackson and more, are all available for purchase. Images from Sydney Reising (SRC)

The film Beautiful Losers [premiered at IFC in August 2008] depicted the spirit of artists living during the rise of 90’s NYC street culture. A tight-knit, growing community of artists including: Barry McGee, Ed Templeton, Mike Mills, Thomas Campbell, Jo Jackson, Shepard Fairey, Chris Johanson, and Margaret Kilgallen during the Alleged Gallery era.

Aaron Rose [Director & Curator] with PM Tenore [RVCA]
Aaron Rose, PM Tenore

“For RVCA, it is about today, tomorrow and life as the big picture. It is about inspiring our generation, providing something of substance and culture and above all doing it with integrity and as a united family, a close-knit community.”

– PN Tenore, President RVCA

Tenore and ANP tapped longtime members to participate in the group exhibition. Proceeds will benefit Redhook Labs: a public-benefit corporation which establishes arts education in public schools and community centers.

NOW & THEN: A DECADE OF BEAUTIFUL LOSERS remains on view through September 1st, 2018 at The Hole Gallery, New York

Check out this YouTube vid of the gallery opening.

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RVCA “NOW & THEN: A Decade of Beautiful Losers” – Opening