The Rolling Stones Team Up With NASCAR For the Release of ‘Foreign Tongues’
The Rolling Stones’ highly anticipated new studio album, Foreign Tongues, brings together the worlds of racing and rock & roll through officially licensed merchandise. The collaboration will take place July 4-6 in Chicago.
Hot off the heels of the release of other tracks, In The Stars, Divine Intervention, Rough and Twisted, and Jealous Lover, which bring the band’s classic rock sound speeding into 2026 on July 10th.
The collaboration with NASCAR creates an immersive experience for fans, including a custom-designed vehicle that blends racing culture and the easygoing yet energetic sound of Foreign Tongues. The collaboration also includes merchandise that brings both the colorful rainbow of the Rolling Stones’ legacy and the vibrance of NASCAR. You can take a look at what it has to offer here.
It includes an exclusive vinyl edition, original content, and a one-of-a-kind fan experience.
The campaign also includes a hero film featuring NASCAR drivers Jesse Love, Connor Zilisch, and Carson Hocevar alongside creator and driver Cleetus McFarland. Set to music from Foreign Tongues, which reimagines the drivers as a touring rock band using the album to draw the connection between being a rock star and a driver in NASCAR.
“For generations, NASCAR and The Rolling Stones have captivated fans through unforgettable live experiences and a shared spirit of performance,” said Megan Malayter, NASCAR Vice President of Licensing and Consumer Products. “While one takes place on the racetrack and the other on the stage, both are fueled by passion, energy, and life on the road. This collaboration brings those worlds together in a unique way, giving fans exclusive content, limited-edition collectible vinyls, and immersive experiences that celebrate the connection between racing and rock & roll.”
This Sunday, June 28, the NASCAR Cup Series shifts to TNT platforms for the Toyota / Save Mart 350 live from Sonoma Raceway at 3:30 p.m. ET. The race also marks the first race of the 2026 In-Season Challenge, where Tyler Reddick and Denny Hamlin are set to face off.
Foreign Tongues will be available to stream on July 10th.