GROOVY Shares ‘Crying In The Club’ EP
Blending and mutating sounds from Jersey Club and R&B into new alluring shapes he describes as the “luv club” genre, GROOVY makes music for contemplative late nights. Delivering a body of work that explores the complications of young love, the New Jersey native shares Crying In The Club, his new EP, available everywhere via Defiant Records/Warner Records. The young artist also shares the video for “Mariah,” a collaboration with fellow genre-bender Kanii.
GROOVY’s new EP refines his singular hybrid sound. The genre he has coined as “Luv club” is designed more for the drives home from the club than the sweaty and frenetic peak hours. It slows down the tempo, but keeps the signature sounds that define Jersey club: squeaking samples, rhythmic sound effects, and the genre’s signature five-beat pattern. GROOVY’s R&B vocal approach suits the moody atmosphere, as he layers silky smooth melodies and relatable lyrics over his lush instrumentals produced by frequent collaborator Alejandro, who also executive-produced the EP and produced singles “jersey luv” and “KNO ME.
The Crying In The Club EP follows a loose narrative, detailing GROOVY’s journey from hopeless romantic to regretful cheater. The album’s opening tracks, the Robin S.-referencing “showmeluv” and the smash hit “jersey luv” ft. B Jack$ illustrate the exhilarating feeling of finding and dancing with a new love. Previously released ballad “KNO ME” and new highlight “Mariah” ft. Kanii dramatize the conflict and regret that follows a sneaky link, the former using mournful strings and rippling piano to enhance the emotion. On “laced luv,” GROOVY and rising sexy drill artist R2R Moe duet about drowning their sorrows with substances instead of dealing with heartbreak, while the MCVERTT-produced “Wanna Kno” is an ethereal, propulsive daydream. Featuring an additional guest spot from emerging NY rapper Vayda on the banger “SUMN,” Crying In The Club is a seminal debut.
The Crying In The Club EP follows a loose narrative, detailing GROOVY’s journey from hopeless romantic to regretful cheater. The album’s opening tracks, the Robin S.-referencing “showmeluv” and the smash hit “jersey luv” ft. B Jack$ illustrate the exhilarating feeling of finding and dancing with a new love. Previously released ballad “KNO ME” and new highlight “Mariah” ft. Kanii dramatize the conflict and regret that follows a sneaky link, the former using mournful strings and rippling piano to enhance the emotion. On “laced luv,” GROOVY and rising sexy drill artist R2R Moe duet about drowning their sorrows with substances instead of dealing with heartbreak, while the MCVERTT-produced “Wanna Kno” is an ethereal, propulsive daydream. Featuring an additional guest spot from emerging NY rapper Vayda on the banger “SUMN,” Crying In The Club is a seminal debut.
With the Crying In The Club EP, GROOVY continues to build a devoted fanbase by blending vastly different sonic traditions into an emotionally arresting package. Stay tuned for more “luv club” from the innovative Jersey native in the near future. Check out our previous coverage on Groovy here.