Male Athletes’ Grooming Routines
Odell Beckham Jr.
Just last year, the wide receiver teamed up with Kendall Jenner as a partner with MOON Oral Care. Beckham has always put a lot of effort into making sure his body is cared for, specifying that he puts almost $300,000 into his body during the offseason. He joined the MOON partnership to try and get men thinking about adding oral care to their daily grooming routines. The company offers whitening strips pens and even introduced a new sonic electric tooth brush this year. On top of making sure his hair is always fresh, Beckham makes sure he is indulging in self-care and making sure other men understand the importance of self-care.
Lionel Messi
Messi is not only admired for the way he plays the game, but also for his specific hairstyle. He is usually sporting a Quiff with a fade, using three specific products to perfect his appearance. Messi uses three products: Dapper Dan Matt Clay, Schwarzkopf GOT2B Phenomenal Matt Hairspray, Denman D73 Curling Brush. Below are the three easy steps to create his style.
- When hair is damp, part it on the side and sweep the hair over.
2. Apply fibre cream and matt clay for shine and hold.
3. Then roughly blow dry your hair on medium heat using your fingers. Push it to the side and use your fingers to give the front a gentle quiff
LeBron James
If you thought Odell Beckham Jr. spent a lot of money on his body, LeBron James spends about $1.5 million annually on his. James has been very public about a specific side of his grooming that is important to him; hair. The basketball player has suffered from hair loss for years but has taken part in hair restoration treatments to get his image looking the way he wants. Besides his hair, much of the money spent goes to trainers and massage therapists. James is not one to sit when he’s off the court, as he treats his body like an investment.
https://www.complex.com/sports/2018/12/odell-beckham-says-he-spends-over-300k-on-his-body-in-offseason
https://www.yahoo.com/now/odell-beckham-jr-teams-kendall-140000125.html
https://www.businessinsider.com/how-lebron-james-spends-money-body-care-2018-7#james-former-teammate-mike-miller-said-james-treats-his-body-like-an-investment-2
https://aestheticscalp.com/blog/lebron-james-and-his-battle-with-hair-loss
Lionel Messi: Quiff With Side Parting And Low Fade