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24 Dec B.Y.B.B – Build Your Best Butt
COBA Board, the total glute solution. We’re a little more than halfway through our campaign, and have already surpassed our funding goal. People are looking for the perfect piece of equipment to target their backside without building up their quads. The COBA Board will...
26 Nov SK-II x Carol Lim Reveal Artist Series – Power of Pitera – Transforming Brand-Building Through Art
Pushing the boundaries of brand-building, global skincare brand SK-II unveils “SK-II ARTIST SERIES: POWER OF PITERA™” to reimagine its iconic Pitera™ and brand-building, from story-telling to retail experience, through the power of collaborative art. This came to life in a first-of-its kind art exhibition in Shanghai on Saturday, November 9th, and in SK-II’s first...
18 Nov KAPPA US OFFICIAL “LIVE AUTHENTIC: A KAPPA EXPERIENCE” 2019 LAUNCH PARTY
KAPPA celebrated the launch of Live Authentic: a KAPPA Experience in Downtown Los Angeles, giving guests an exclusive look inside the world of KAPPA and what’s next for the luxury athleisure brand. The night was full of fashion trendsetters, industry moguls and influencers mingling and partying to celebrate...07 Nov Adidas x MISSONI – Vol. 2
Following the success of the first collaboration, which quickly turned the knitted Ultraboost sneaker into a cult favorite, the latest adidas x MISSONI collection features an even more extensive offering, set to launch today at 12:30 noon CET. With sport in the House’s DNA and...
05 Nov Gap Launches “Gift the Thought” Holiday Platform Celebrating thoughtful relationships and gifting with the heartwarming hero film “The Hoodie”
Gap, the cultural American clothing brand, launches their “Gift the Thought” 2019 Holiday platform anchored by the heartwarming hero film, “The Hoodie”. Under Gap’s Senior Vice President and Chief Marketing Officer Alegra O’Hare, the brand is pursuing an added emotional marketing tone this season. This...
04 Nov Black Lives Matter Global Networks Launched Collaboration with ’90s Brand FUBU at ComplexCon in Long Beach, CA
The viral human rights movement and organization Black Lives Matter Global Network (BLM) showcased its highly anticipated collaboration with a legend in the streetwear fashion scene FUBU at ComplexCon Long Beach, as a part of BLM’s #WhatMatters2020 Campaign, created to engage communities in the all-important 2020 election. The BLM activation also featured a voting...
31 Oct Initiatives in Art and Culture’s 21 st Fashion Conference, Blue, Launches a Fresh Conversation on the Cultural Significance Behind the Colo
This November blue–a potent color most often used branding, the preferred hue of colored gemstones,and a visual metaphor for purity and creativity—the color and its power are the focus of IAC’s annual fashion and design conference; its history and use fuel consideration of contemporary issues including fashion’s relationship...
30 Oct NORDSTROM EXPANDS IN NEW YORK CITY WITH OPENING OF FLAGSHIP STORE
Nordstrom, Inc. (NYSE: JWN) opened the doors to its first-ever flagship store for women and children in New York City. Located at 225 West 57th Street, across from the Men’s Store which launched in April 2018, the new store occupies the base of Central Park Tower,...