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21 Jan

Posted at 10:00h in Fashion by
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  ARRMY’s co-founders, fitness visionaries Akin Akman and Angela Davis, and renowned creative strategist Trey Laird announce their second pop-up facility in West Hollywood, California. AARMY will bring its revolutionary approach to team training to the West Coast, introducing first-in-class coaching methods that condition the mind and...

25 Nov

Posted at 13:06h in Culture, Fashion by
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Foot Locker announced this year’s Week of Greatness campaign, “No Matter What,” that features apocalypse-themed content highlighting the commitment within the sneaker community to do whatever it takes to get the latest product – no matter what the circumstances. Foot Locker’s eighth-annual Week of Greatness...

07 Nov

Posted at 10:50h in Fashion by
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Following the success of the first collaboration, which quickly turned the knitted Ultraboost sneaker into a cult favorite, the latest adidas x MISSONI collection features an even more extensive offering, set to launch today at 12:30 noon CET. With sport in the House’s DNA and...

05 Nov

Posted at 12:03h in Fashion by
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Gap, the cultural American clothing brand, launches their “Gift the Thought” 2019 Holiday platform anchored by the heartwarming hero film, “The Hoodie”. Under Gap’s Senior Vice President and Chief Marketing Officer Alegra O’Hare, the brand is pursuing an added emotional marketing tone this season. This...

04 Nov

Posted at 16:27h in Culture, Fashion by
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The viral human rights movement and organization Black Lives Matter Global Network (BLM) showcased its highly anticipated collaboration with a legend in the streetwear fashion scene FUBU at ComplexCon Long Beach, as a part of BLM’s #WhatMatters2020 Campaign, created to engage communities in the all-important 2020 election. The BLM activation also featured a voting...

31 Oct

Posted at 15:21h in Fashion by
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This November blue–a potent color most often used branding, the preferred hue of colored gemstones,and a visual metaphor for purity and creativity—the color and its power are the focus of IAC’s annual fashion and design conference; its history and use fuel consideration of contemporary issues including fashion’s relationship...