Iconic Athletic Apparel Maker Collaborates with Gaming Leader on Capsule Collection
On Oct. 3rd, HyperX announced a partnership with Champion Athletic-wear on a limited edition capsule collection of t-shirts, hoodies and crew-neck sweatshirts.
This is the first collaboration between HyperX and Champion and is intended to provide gamers with a stylish way to display their passion. The sleek designs feature a rose gold color scheme, newly designed composite logo that takes inspiration from both company’s iconic logos and will be available online at Champion.com beginning Nov. 1 for a limited time.
“Knowing that HyperX fans and gamers in general, crave clothing which allows them to express themselves and their passions – we couldn’t be more excited that Champion will be HyperX’s first clothingcollaboration,” said Stephanie Winkler, strategic marketing manager, HyperX. “Champion is an authenticAmerican brand with 100 years of relevance in the lifestyle market; the brand’s influence and knack for creating on-trend looks will help style-conscious gamers proudly display their individuality.”
The new line features a diverse range of designs including the Reverse Weave® hoodie, Reverse Weave®crewneck and classic cotton tee.The Rose Gold collection, along with additional event-exclusive styles, will also be available to purchase at Post Malone’ssecondannual Posty Fest® music festival on Saturday, Nov. 2, at the HyperX Esports Truck mobile arena outside the AT&T Stadium in Arlington, Texas.