The viral human rights movement and organization Black Lives Matter Global Network (BLM) showcased its highly anticipated collaboration with a legend in the streetwear fashion scene FUBU at ComplexCon Long Beach, as a part of BLM’s #WhatMatters2020 Campaign, created to engage communities in the all-important 2020 election. The BLM activation also featured a voting booth for visitors to register to vote as a part of the campaign’s goal to drive voter registration in partnership with Rock the Vote and to actively engage Black, under-represented communities, Millenials, and Gen Z in the 2020 presidential election.
Founded in 1992 by four neighborhood friends from Queens, New York trying to make quick cash by selling tie-top hats to their friends and family, FUBU, aka “For Us By Us,” quickly grew from a shoestring budget of $40 into a $6 billion fashion empire. In 2017, FUBU celebrated the brand’s 25th anniversary with a highly coveted capsule collection revisiting the classics with plans to introduce larger collections and more collaborations in the near future. The brand has always been at the forefront of hip hop culture and style and teamed up with BLM to celebrate Black culture. BLM x FUBU will incorporate both classic and fashion-forward styles all with the original BLM 3 stripe streak logos featuring the iconic Fubu font style and bright pop of color. The collaboration will incorporate a BLM x FUBU Hoodie priced at $60 and a BLM x FUBU T-shirts priced at $40.
During the weekend’s festivities BLM hosted a vibrant activation creating a socially conscious space within the ComplexCon universe, featuring a mock voting registration booth to encourage visitors to be civically engaged. The BLM X FUBU collaboration is one of many solidifying moments for the #WhatMatters2020 campaign and a continuation of BLM’s Arts+Culture platform dedicated to celebrating the impact of Black innovators in visual arts, literature, music and fashion. In its effort to celebrate leading representations of Black arts and culture, BLM has created unprecedented campaigns with pop art icon Hebru Brantley, former Minister of Culture for the Black Panther Party, Emory Douglas, and CFDA winner Telfar at key pop culture events such as Complexcon, Art Basel, Frieze NY and more.