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Following the success of the first collaboration, which quickly turned the knitted Ultraboost sneaker into a cult favorite, the latest adidas x MISSONI collection features an even more extensive offering, set to launch today at 12:30 noon CET. With sport in the House's DNA and following...

Gap, the cultural American clothing brand, launches their “Gift the Thought” 2019 Holiday platform anchored by the heartwarming hero film, “The Hoodie”. Under Gap’s Senior Vice President and Chief Marketing Officer Alegra O’Hare, the brand is pursuing an added emotional marketing tone this season. This sees...

The viral human rights movement and organization Black Lives Matter Global Network (BLM) showcased its highly anticipated collaboration with a legend in the streetwear fashion scene FUBU at ComplexCon Long Beach, as a part of BLM’s #WhatMatters2020 Campaign, created to engage communities in the all-important 2020 election. The BLM activation also featured a voting...

This November blue--a potent color most often used branding, the preferred hue of colored gemstones,and a visual metaphor for purity and creativity—the color and its power are the focus of IAC’s annual fashion and design conference; its history and use fuel consideration of contemporary issues including fashion’s relationship...