BLUEMARBLE Menswear Fall/Winter 2021
Despite the challenging times upon and ahead of us, fashion events are on their beat and pivoting to fresh places and themes, as a conscious response to the real world. French brand BLUEMARBLE showcased its collection on Tuesday afternoon ( 5:30 pm CT, Paris time), releasing an eclectic yet urban-oriented set of pieces.
Paris Fashion Week (from January 19th to January 24th) managed to represent a concentrated group of fashion houses, brands, and designers that made their full-time digital debut during one of the most waited times in the industry. Among those guests, there are Louis Vuitton, Rick Owens, Dior, Hermes, and Lemaire (menswear only).
BLUEMARBLE’s colors this year at their Fall/Winter 2021 – 2022 collection were baby blue and pale pink, a selection of colors and hues that left the inner eye at ease with the shapes and volumes of the clothes. Visually appealing, intellectually stimulating, BLUEMARBLE isn’t new at playing with two and more styles under their own brand, at the edge of dream and reality. Anthony ALVAREZ, BLUEMARBLE’s CEO, founded his brand in 2018. Since then, the company has maintained and established strong relationships with the American fashion scene. Proper of the company, the collection saw a range of fabrics and textiles that enhanced the unique style of the brand, transported into a digital space. 
.
Varsity jackets, long coats, and studded denim sparked the digital scene and kept up with a classical yet fresh originality. Along with the light blues and pinks, grey was a protagonist of this collection, paired up with bright and monochromatic colors.
The major duality between colors, materials, and styles that this collection demonstrates is shown by the scenes chosen to be part of the palette, where the models would interact with surreal and hyperrealistic space, with the intention to recreate what our society is currently experiencing – worlds of our own mixed a real distances and communal environments.
Once again, ALVAREZ emphasized a connection with urban and classic, almost symbolizing a merge between the cities of Paris and New York, both creative and emblematic metropolis of the fashion industry.