UGG® Captures The Holiday Feeling of Gift Giving
Southern California-based global lifestyle brand and ultimate gift-giving destination UGG® (a division of Deckers Brands [NYSE: DECK]) unveils its holiday campaign, Unbox Joy. Featuring new gift-worthy styles, as well as the iconic silhouettes consumers love to give season after season, the campaign is inspired by heartwarming moments captured in viral videos by consumers both gifting and receiving UGG®.
Establishing UGG® as the ultimate gift-giving destination, the styles featured in the Unbox Joy holiday campaign are for both giving and receiving, including the below:
- Classic Mini Maxi Curly, $180 – The Classic Mini Maxi Curly is easy to love for a multitude of reasons: the UGGbraid-inspired bow, the curly sheepskin upper, crafted with smooth suede, lined with UGGplush, and the expressive platform are just a few.
- Classic Slip-On Atherson, $120 – The Classic Slip-On Atherson is everything you want from UGG: warm, cozy, and crafted with care. They’re built with suede, sheepskin, and our soft UGGplush blend for unmatched comfort. Decorated with bold embroidery and built upon an ultra-light sugarcane EVA outsole.
- Tasman Alpine, $130 – The Tasman Alpine embodies the spirit of UGG in all the ways. From the dramatic sheepskin collar to the signature Twin Seam details, this slipper represents the brand heritage. The interior is lined with UGGplush, a cozy blended fleece from upcycled wool that naturally regulates temperature. Outside you’ll find genuine suede, a fixed leather lace, and lightweight sugarcane EVA outsole that can be worn both indoors and out.
- Disquette Atherson, $120 – Ultra-light and ultra-cozy, the Disquette Atherson feature a suede upper decorated with striking hand-stitched details. Find sheepskin on the collar, insole, and soft UGGplush lining the interior. A sugarcane EVA platform keeps these light and boosts height.
- Tasman, $110 – The Tasman is a longtime fan favorite that continuously gets rediscovered generation after generation due to its ultra-lightweight, durable outsole, plush wool lining, and suede uppers. It goes with anything and has an easy slip-on silhouette that will stay timeless forever.
- Classic Mini II, $160 – Born on the beaches of California, the Classic Boot was originally made to keep surfers warm after early-morning sessions and has since become an icon of West Coast cool. It’s crafted with famously soft sheepskin, which naturally wicks away moisture for wear anywhere – both indoors and out.
Featuring a variety of fashion-forward designs and core classics, these giftable styles feature key brand DNA, making them recognizably UGG®. The Twin Seam, a distinctive raised stitch design that differentiates the brand’s product, is seen throughout the collection, serving as a visual depiction of the connection within the UGG® community. The recognizable Chestnut colorway remains strong in the holiday offering, instantly signaling warmth, comfort, versatility, but most importantly, joy. And that Feels like UGG.
The Unbox Joy campaign celebrates the feeling of bringing loved ones together. Coming to life through viral unboxing videos, the campaign celebrates the many smiles, laughs, and tears of joy experienced when opening an UGG® box. Gifting UGG® is more than sharing crafted designs, it creates an opportunity to express raw emotion, pure excitement, and holiday spirit amongst friends and family.
Styles included in the UGG® 2024 holiday campaign are available now at UGG.com, UGG® stores, and select wholesale retailers nationwide. To learn more and shop now please visit www.ugg.com.