Natanael Cano Launches Lifestyle Streetwear Brand
Global corridos tumbados icon Natanael Cano steps into the fashion industry as Creative Director of Non Culpa, his new streetwear brand. Under his creative vision, the first collection will launch in early 2025, with an exclusive pre-sale on November 1-2 at www.nonculpa.com while supplies last.
Non Culpa is more than just an apparel and accessories brand—it’s an invitation to live fearlessly and freely. Each piece reflects Natanael Cano’s contemporary urban style, drawing inspiration from motocross culture and athleisure streetwear.
Every detail in the collection embodies Natanael’s vision as Creative Director. The signature “Vitral Hoodie” features the artist’s distinctive throat mandala tattoo, representing the values of freedom and authenticity he infuses into each design.
“Life is for those who go all in, without seeking approval and showing who we truly are,” says Natanael Cano, expressing the philosophy behind every Non Culpa design.
The first capsule, available for pre-order on November 1-2, features twelve exclusive black-and-white pieces: caps, bandanas, t-shirts, hoodies, athletic shorts, and motocross jerseys.
Non Culpa will position itself as a modern, designer-quality streetwear brand. This launch marks the beginning of a new era in Mexican streetwear, with a vision that transcends traditional fashion, cultural and music boundaries.
Above, you can see a few pieces of the new collection. From a scarf, to long sleeve shirts, & more. Non Culpa will definitely refreshing to the world of fashion.