Connect
To Top
banner

Timberland Brings Urban Greening Initiative to Harlem

Yesterday, 150 volunteers from TimberlandJourneys and the Student Conservation Association joined forces to beautify the grounds and create a living roof to offset carbon atop the Thomas Jefferson Recreation Center in Harlem. This is one of three urban greening events taking place this fall – the others being in Chicago and Los Angeles – to fulfill the third year of Timberland’s five-year commitment to create or restore green spaces in urban landscapes.  Projects at today’s event included the installation of a “living roof” on the rec center, which will offset carbon emissions and reduce heating and cooling costs; tree and shrub plantings; and overall beautification of the grounds. The living roof project also contributes to New York Parks & Recreation Department’s commitment to bring one million square feet of green roof space to NYC.

 

Special guests included Timberland executives such as Global Brand President Jim Pisani, along with Instagram and

YouTube phenom Mahogany Lox (@mahoganylox), who is partnering with Timberland and Journeys this

season as a brand ambassador. An active member of her native Los Angeles community, Ms. Lox will participate in the

Los Angeles urban greening events.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in Culture

  • Travis Scott Collaborates with Dover Street Market on Astroworld Limited Release

    To celebrate last week’s 3rd SOLD OUT night at The Forum on his Astroworld: Wish You Were Here Tour, Travis Scott +...

    Vincent LaneFebruary 14, 2019
  • NONIE NYFW Fall 2019

    Fall 2019 seems to be all about polished refinement which has evolved into modern, tailored forms and delicate silhouettes revealing the...

    Fidan CheikosmanFebruary 13, 2019
  • Indonesian Diversity Opens NYFW Day 3

    Going into the third day of New York fashion week, a collaboration of Indonesian designers from Indonesia Fashion Gallery. Designers 2Madison...

    Fidan CheikosmanFebruary 12, 2019
  • Romeo Hunte:

    ROMEO HUNTE: FALL / WINTER 2019/2020   Welcome back to the 90’s. this collection could be summed up with Fur, Fringe...

    Seth LondonFebruary 11, 2019
  • Tadashi Shoji NYFW Fall 2019

    For this season’s collection American fashion designer Tadashi Shoji took a soft, rather romantic approach  to his namesake label of evening...

    Fidan CheikosmanFebruary 11, 2019
  • The Roaring 20s are Still Roaring in 2019

    It is not an overstatement to say that the roaring twenties revolutionized women’s fashion. It has left behind a legacy of...

    Fidan CheikosmanFebruary 7, 2019