Gieves & Hawkes Celebrates No. 1 Savile Row Grand Reopening
Gieves & Hawkes marked a new chapter at its historic No. 1 Savile Row home with a grand reopening cocktail on September 15, welcoming fashion industry figures, patrons and press to celebrate the newly refurbished London flagship.
The evening brought together British tradition and contemporary style, beginning with a marching performance along Savile Row by the British Imperial Military Band.
Inside the flagship, live models showcased the Gieves & Hawkes Autumn/Winter 2026 collection, designed under Design Director Joshua Scacheri. Guests explored the transformed space while enjoying canapés and Gusbourne sparkling wine before musician Tokio Myers delivered a live performance.
Managing Director Jason Gerrard welcomed attendees and thanked the British suppliers, partners and parent company involved in bringing the latest chapter of Gieves & Hawkes to life.
The celebration attracted figures from across fashion, entertainment and the creative industries, including William Franklyn-Miller, Harrison Osterfield, Stephen Libby, Caroline Rush, Suzy Menkes, Teo van den Broeke, Reuben Larkin and Phoebe Saatchi Yates.
A New Chapter at No. 1 Savile Row
The cocktail followed the September 1 reopening of the house’s historic flagship after an extensive refurbishment.
Designed by Argent Design, the approximately 7,000-square-foot space preserves the character of the Grade II-listed building while introducing a more contemporary environment for clients.
The flagship houses Gieves & Hawkes’ complete offering, spanning Bespoke, Made-to-Measure, Ready-to-Wear and Military, reinforcing the house’s longstanding connection to British tailoring.
For Gerrard, preserving that heritage was central to the project.
“No. 1 Savile Row has been the home of Gieves & Hawkes for generations, so it was important that this refurbishment felt like an evolution rather than a reinvention,” Gerrard said.
Rather than departing from its history, the reopening positions Gieves & Hawkes’ heritage within a renewed setting. From a military band marching through Savile Row to contemporary AW26 designs filling the refurbished rooms, the opening celebration brought the house’s past and present together at one of British menswear’s most historic addresses.
Photo Credit: Heather Shuker for The Image Maker