Pura Vida Bracelets to Launch NEW Engravable Line (1/21) || Cult-Favorite Brand Continues Expansion
Pura Vida Bracelets (the cult-favorite jewelry brand with 1.9M Instagram followers and a prominent part of the recent VSCO girl trend) will be launching a new collection of engravable jewelry on Tuesday, January 21st, a completely new category for the brand. The new line will offer customized rings, bracelets, and necklaces — ideal for affordable gifting.
For background, Pura Vida Bracelets launched in 2010 when friends (turned co-founders) Griffin Thall and Paul Goodman met two talented artisans while on a post-grad surf trip to Costa Rica. In an effort to help the artisans, they bought 400 string bracelets to sell back home in San Diego. They sold out in just a couple days and the rest is history.