Patagonia Fights the Environmental Crisis

Patagonia Fights the Environmental Crisis

Company Shares Given to Holdfast Collective

Thanks to the generosity of Yvon Chouinard, Patagonia fights the environmental crisis. Recently, the founder of the company, Yvon Chouinard gave away 98 percent of the company shares to fight climate change. This revolutionary act will help combat the climate crisis, as well as stand as a model for other companies. The company has transferred the nonvoting stock to the Holdfast Collective, who will use all of this money to protect the environment. The other two percent voting shares will move into the Patagonia Purpose Trust. By the end of the year, the company will donate a total of $150 million to the organization. This amazing act is not surprising, considering the Chouinard family are such strong environmental activists and the brand follows these ideals and values.

What the Brand Has to Offer

Patagonia is an outdoor apparel brand that Yvon Chouinard founded in 1973, known for its high quality and ethical gear. The brand offers everything including swimwear, jackets, vests, socks, accessories, and more all meant to serve outdoor adventures. On the website, you can even search by activity, such as climbing, skiing, surfing, and biking gear. The brand promotes appreciation of nature, an attempt to get people outside, while also fighting the climate crisis and global warming. A feature that is really cool about the brand is that they also have a “Worn Wear” section. This means that individuals can buy outdoor apparel for cheaper prices and expand the lifetime use of garments. According to the website, reusing garments can cut carbon emissions by 51 percent, creating a win-win situation for both the environment and the buyer.

What You Can Do

With the environmental crisis becoming more and more severe, now is the time to act and there are so many ways to do so! Explore the outside and find a greater appreciation for nature, buy garments from Patagonia, explore all of the organizations that the brand already donates to, and donate to organizations that protect the environment.

Featured Image Source:

Post a Comment