MAUI X LOLITA UNVEILS “A MODERN REBELLION” Fw 24

MAUI X LOLITA UNVEILS “A MODERN REBELLION” Fw 24

On Sunday, February 11th, Maui X Lolita (MxL), a Black-owned luxury brand, made a bold statement with its Fall/Winter 2024 collection debut at New York Fashion Week. Under the theme “A Modern Rebellion,” MxL showcased a 12-piece collection of corporate-chic office wear, complemented by five vibrant Moroccan leather handbags and the introduction of three new fragrances.

Founded by the mother-daughter duo Lolita (designer) and Maui Malone (creative director), MxL shattered conventional fashion norms by infusing bold, gender-bending silhouettes and fabrics into their latest collection. The runway featured striking pieces ranging from an indigo wool trench adorned with hand-sewn crystals to a denim jumpsuit and a tailored black and white houndstooth two-piece suit, all crafted by head designer Lolita Malone. The makeup artistry, helmed by Dominique Noelle, featured vibrant blue and purple eyeshadows paired with statement-making red lips, accentuating the models’ fierce presence. Each ensemble was accessorized with MxL’s new Moroccan leather handbags, adding a touch of sophistication to the rebellious aesthetic. Prior to the main event, MxL made a grand entrance, causing a stir as models strutted down 5th Avenue in the new wave of corporate baddie attire, symbolizing the brand’s departure from traditional corporate fashion. Lolita and Maui Malone described the show as a “perfectly executed story of traditional corporate fashion and the urge to rebel against it,” with each model embodying both modernity and rebellion through their runway presence.

The runway show featured an avant-garde performance, complete with eccentric walks, office clipboards, and even a Black rotary phone, all set to a soundtrack produced by MxL’s Creative Director, Maui Malone. The show commenced with a mix of violin strings intertwined with empowering messages about ambition and defiance, setting the tone for the rebellious showcase. In addition to unveiling new designs and handbags, MxL introduced its inaugural fragrance line, consisting of three scents—Eden, Goddess, and Empress—each paying homage to MxL legacy products.

Since its inception amidst the 2020 pandemic, Maui X Lolita has evolved into a prominent high-fashion brand, known for its innovative designs and commitment to sustainability. Located in Midtown’s famed 34th Street, MxL sources directly from NYC’s Garment District, minimizing its carbon footprint within the fashion industry.

With a track record of success and accolades, including recognition from Wonderland Magazine as one of the favorite emerging designers of the season, MxL is poised to solidify its position within the world of high fashion. In addition to its Spring Campaign launch, MxL is set to unveil a surprise influencer capsule collection, further expanding its reach and influence within the fashion sphere.

Moreover, MxL remains dedicated to empowering the next generation of designers and women leaders. Lolita Malone recently shared her expertise at Buffalo State University’s fashion program and will be hosting an entrepreneur workshop in partnership with NYC non-profit, Bottomless Closet. This workshop aims to inspire and guide New York City women, particularly mothers on public assistance, to enter the workforce and achieve success.

For more information about Maui X Lolita and their impactful initiatives, visit www.mauixlolita.com.   Here are more photos from Maui x Lolita