Grown-ish star Luka Sabbat is the face of PacSun’s denim campaign titled ‘My Denim Story”. Shot in Tokyo, this campaign brought together the two denim capitals across the globe – Los Angeles to Tokyo, and amplifies the new denim fits, washes and fabric stories. Luka along with several other influencers (Julia Abe, Ella Ayalon, Keisuke Asano and more) travelled together to experience Tokyo’s food, culture and fashion, while shooting this campaign!
A California lifestyle retail and e-commerce brand, PacSun is launching their new denim campaign. This is Luka’s second campaign with PacSun.
“The style here [in Japan] is so perfect. Even the people that don’t know about clothing and style understand proportion which is why everyone in Japan has the best style. My style is based on how I feel. I’m not going to tell you to wear something because it’s so subjective because it’s fashion. It’s almost like you’re not going to tell a musician how to make music, right?” – Luka Sabbat
The Fall 2019 collection amplifies PacSun men and women’s new denim fits, wash and fabrics just in time for the back to school season. The denim campaign is set to launch June 2019.