Vetements creative director is among a wave of designers who are overwhelmed by the amount of shows to put on during the fashion week circuit. Demna Gvasalia, VETEMENTS and Balenciaga’s creative is not quite enjoying the hustle and bustle of endless shows, the pressure, the money spent for such an extravagant experience for most people to consume it via a screen and not in the flesh. Like other designers he’s expressed his view that fashion needs a new chapter and that shows are a rather passè medium of showing work. Unlike many designers though he’s vowed not to do another fashion show (in the traditional sense) and will use the time to explore other means of exhibition.
As a fashion show gerber I can understand why a forum like that can be un inspired over time and just not worth the expense to be able to “say you showed at fashion week” After years of following industry standard in that way and cementing your brands name into the city block we all walk down, you might totally veer left and give yourself a break while figuring out how to conjure up our appetites for something that feels contemporary. I feel like it’s worth mentioning that having not been to fashion week yet (optimism, optimism, optimism) as far as VETEMENTS is concerned I’d rather see a show by Alexander Wang, McQueen, DKNY or Craig Green than just CLOTHES. ( Ya know) Personally I like the idea, take the time come back and shine. Let us know how you feel about VETEMENTS and furthermore about Demna dumping fashion week in Le comments below.
P.s. VETEMENTS had gotten a lot of hate by fashion insiders and outsiders alike but I don’t think anyone can deny that from a business perspective they’ve absolutely obliterated the game in their innovative approach to consumers. Maybe some of the haters should take notes not only on the brands transparent obsurdity but also on it’s successes in the realm of collaborations and magnetic consistency. Anyways, have a great rest of your week. Bisou, Bisou!