WeWoreWhat Founder Danielle Bernstein to Launch Credit Card
Featured Image: Danielle Bernstein
Danielle Bernstein, WeWoreWhat founder, divisive fashion influencer, and New York Times-bestselling author, is partnering with Imprint to launch a co-branded Visa Rewards Card.
Imprint is a fintech startup that offers branded payments and rewards products. The card will initially link to the user’s bank account and the credit card will launch later on this year. It’s the first of its kind —
“WeWoreWhat is always looking for new ways to give our community innovative value, benefits and experiences. This exciting collaboration with Imprint felt like the natural next step for WeWoreWhat, our community, and our brand patterns. I love that we will not only reward WeWoreWhat’s loyal customers, but also provide them exclusive benefits across all of the brands and restaurants that are a part of my daily life,” said Danielle Bernstein.
Cardholders recieve 10% back at WeWoreWhat, 5% at partner brands and 1% everywhere else. Rewards will be available for use immediately and will be redeemable across partner brands, which include: Jack’s Wife Freda, Lola Taverna, Little Prince, The Sculpt Society, Maman, What Goes Around Comes Around, Lello The Label, Jack’s Stir Brew Coffee, Life House Hotels, and more.
Credit cards are still uncharted territory for influencers. Celebrity branded cards, however, are not. The Mastercard-branded “Kardashian Kard” of 2010 was shut down completely within a few weeks of its launch, with the attorney general’s comments citing that the card targeted financially unsophisticated fans.
This card does not require a credit check nor does it have an annual interest rate or a sign-up fee.
Alexandra Schawartz, Head of Growth and Merchant Partnerships at Imprint, commented, “We love working with innovative brands that want to break new ground with hyper relevant rewards for their communities. Danielle’s vision exemplifies the opportunity we see for influencers, creators and brands to use our platform to engage with their communities in a way that transcends Instagram and the digital world.”