CHANEL Has Traveled To Africa
Chanel Métiers D’Art Collection 2022/2023
CHANEL has traveled to Africa to present 2022/23 Métiers d’art collection in Dakar, Senegal. Unlike its past shows in Shanghai, Tokyo, and Monte Carlo, the French brand has made its debut collection in Africa and accompanying events with local artists.
Meanwhile, the inaugural runway show in Dakar was initially planned 3 years ago. Creative Director Virginie Viard conceived the idea of new creative encounters with local talents alongside the first runway in Africa.
After all, the 3 years project has been finally unveiled as a festive fashion event. “We’ve been thinking about it for three years. I wanted it to happen gently, over several days of deep, respectful dialoguing,” tells Virginie Viard.
cultural events across music, film, and art
The runway was a part of cultural events consisting of multiple programs for 3 days. The events brought together local talents such as choreographers, directors, musicians, and writers. Their involvement in the festival has been shaping the industry in terms of inclusivity and diversity.
The brand also worked with local filmmakers to make a documentary series about the runway. The series of videos depicted the behind scenes of the collection and the creative journey from Paris to Dakar.
Themed pop-soul-funk-disco-punk in 1970
For the collection, Virginie Viard drew on a 1970s spirit with the emblematic codes of the House. The design reflects the enormous energy of pop-soul-funk-disco-punk in 1970: warm color palettes, abundant, intricate tweeds, and geometric embroideries.
In addition, the collection highlights a series of tight flared trousers and dazzling sequins, and intertwined pearls.
However, it is not just the end of the event. Next year, the brand will return to Dakar to present some collaborations with local embroiderers and craftspeople. Later, the brand will host an exhibition in Paris.
All images via the brand