Traditionally, Holiday fashion campaigns have been about festivity and touching moments when loved ones come together to share stories, gifts and [duh] party!
Now that Black Friday, Small Business Saturday and Cyber Monday offers are in full effect – global marketing, advertising, and PR teams have to kick it into high gear to stay in the foreground of the worlds most profitable consumer sales quarter… Holiday 2018! Ever so often, we see campaigns with a message of positive social impact [Barneys NY x Save The Children] or offer to donate percentages of sales to charities and nonprofit organizations [Toms campaign to End Gun Violence Together]. The Garnette Report researched some of the best holiday campaigns revealed for shoppers of all budgets — from $20 office Secret Santa gifts to limited-edition luxury capsule collections. Keep scrolling to view our top picks! Enjoy!
‘Love It,’ ‘Bag It’ Rock It’ ‘Be It’ ‘Feel It’
#TopshopIT began this October with a series of Instagram posts featuring top models Anwar Hadid, Dilone, Presley Gerber, Duckie Thot, Birgit Kos, Adonis Bosso and Sofia Mechetner coveting the latest TopShop party collection.
Photographer | Daniel Jackson
Gap featuring Leon Bridges
” There is an increasing trend – a ‘kind renaissance’ as a response to the edgy political climate in which we find ourselves. If there’s one thing we can do in the face of all this anxiety, it’s to spread love, kindness and generosity… Gap has always been an optimistic brand – using color and music to spread love especially at the holidays.” – Stephen Niedzwiecki, Founder/ Chief Creative Officer, Yard NYC
Agency | Yard NYC
Photographer | Dan Jackson
Talent | Leon Bridges
Coach featuring Selena Gomez
Featuring one of the world’s most followed entertainers — Actress, Singer, and the global face of Coach Selena Gomez. The tour de force collaboration continues her nearly 3-year partnership with beautifully styled dream narratives.
Creative Director | Fabien Baron
Photographer | Steven Meisel
Hair | Guido
Makeup | Pat McGrath
If you’re unfamiliar with & Other Stores, consider the destination as an upscale and curated sister in the H&M family. The brand self-proclaims their “one-stop styling destination filled with collections from three design ateliers in Paris, Stockholm and Los Angeles.” For Black Friday, Model Lila Cardona was cast in a perfect nod to Old Hollywood + Film Noir. Styled with a femme fatale glam, this narrative is visually the antithesis of the normal holiday fashion campaign, which adds the brands’ mission for authenticity and self-expression.
Photographer | Peter Gehrke
Model | Lila Cardona
“The merry essence of party dressing.”
Photographer/Director | Greg Harris
Models | Hana Jirickova & Dilone
Countdown to the New Year with Gucci! Helmed by innovative Creative Director Alessandro Michele has repeatedly shattered the glass ceiling of the traditional holiday fashion campaign by incorporating surrealist and impressionist genre-bending artwork the past few seasons. Holiday 2018 takes creativity to the next level, by making the spirit of giving fun and interactive by pushing the Gucci App. Gucci fanatics can access exclusive the Gucci Gift Box, revealing different virtual presents every day by shaking their mobile devices.
A special highlight of trendsetting shoes, bags and accessories
Creative Director | Christopher Simmonds
Photographer | Petra Collins
Stylist | Jonathan Kaye
Hair | Alex Brownsell
Makeup | Niamh Quinn
We agree… That was def alot! Now it’s time to start making your lists and hit the stores early! Keep up with The Garnette Report for the latest campaign reveals, industry news and style tips!