Makeup Artists Nydia Figueroa Adjusts Services to Virtual Platforms

Photo of Nydia Figueroa

Makeup Artists Nydia Figueroa Adjusts Services to Virtual Platforms

By: Caitlyn Garrity / April 7, 2021

At the beginning of the pandemic, a lot of adjustments were made. Trips were canceled, birthday parties were not allowed and most annoying of all, weddings had to be pushed off. Weddings come with huge expenses, sometimes with the consequence of not getting your money back after a late cancellation.

Due to the nature of the circumstance, a lot of wedding venues and caterers were kind about canceling weddings. However, this pandemic has left makeup artists, with their job literally being applying makeup to someone’s face sans a mask, without work.

Makeup artist, Nydia Figueroa, was one of these talented individuals that were left with nowhere to go. So she did what a lot of other professionals had to do, go virtual.

Who is Nydia Figueroa?

With over 12 years of experience, Figueroa has been a makeup artist for a variety of celebrities. Her work has been featured in huge events such as NYFW, The Grammys, The Miss Universe organization, Harper’s Bazaar, and W Magazine, to name a few. She is the beauty director for Fashion GXD Magazine, an international magazine based in NYC.

Photo of Nydia Figueroa

Photo via @facesbynydia on Instagram

Amid the pandemic, a lot of Figueroa’s bridal clients were stuck without a makeup artist for their wedding. Sounds like a bride’s worst nightmare come true. With her clients in mind and her love for the industry, Figueroa turned to virtually teaching her clients techniques and looks to do on their own so they can look just as glam on their wedding day as they would have with regular artists.

All About Figueroa’s Company: Faces By Nydia.

Via her website, Figueroa’s virtual beauty services have really bloomed since its start in the spring of 2020. She teaches courses from her award-winning makeup studio and bridal suite in Cedar Grove, Nj.

Photo of one of her clients

Photo via @facesbynydia on Instagram

Her services have been a success, having her completely booked with her tutorials reaching past bridal clients into everyday people wanting to expand their makeup skills.

You can book straight through her website to be on your way to know how to apply your makeup like a true professional. If you are a frontline worker, you get her online service for free!

Alongside her business, she includes links to professional and high-quality makeup recommendations for at-home gurus to purchase to have salon-quality in their own home.

Photo of Nydia for her site

Photo via

The pandemic has taught us a lot of things. But for the beauty industry, the pandemic showed we can become our own artists and with some practice, we all can achieve beautiful, expert makeup looks.




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