Meet Recurrent: Hygiene Products for Gen-Z


Meet Recurrent: Hygiene Products for Gen-Z

Finding hygiene products that are reliable and made of good quality ingredients is a struggle for teens and young adults whose bodies are growing and changing. However Recurrent is here to make life a bit easier with their line of natural hygiene products.


What is Recurrent?

Co-founded by Tamar Rosenthal and Nava Unterman Ulmer, Recurrent is a line of non-toxic skin and haircare products designed for teens. Recurrent is filling a gap in the market to meet the unique hygiene needs of Gen-Z – a group who is socially responsible, cares about the environment, does not want to be limited to gender-specific products and wants to give

Recurrent gives teens safe, easy and effective options for their personal hygiene routine, while also providing a safe online education hub to answer any hygiene questions.

Recurrent aligns its mission to the values of Gen-Z, making social responsibility at the forefront of the brand. By donating products as well as a portion of sales to Hope & Comfort, a Boston based non-profit that plans to end hygiene insecurity among over 150 youth-based organizations in the Massachusetts area.


What does Recurrent offer?

The Face Wash: this powder wash is eco-friendly because no water is wasted to make it. It also contains the acne-fighting properties of an ingredient that is innovative and new to this space – the reishi mushroom which helps to clear acne without drying skin out.

The Deodorant: aluminum-free and fragrance-free deodorant made with refined shea butter, coconut oil, vitamin E, arrowroot powder, and reishi mushroom.

The 2:1: the natural shampoo and body wash simplifies product routines for teens and is made with refined shea butter, coconut oil, and reishi mushroom.

How is Recurrent Different?

Recurrent was created with teens’ needs in mind. Unlike other hygiene products currently available, this line is uniquely formulated specifically for changing, hormonal bodies. The brand is also providing access to essential education not available elsewhere specifically for the teen age group.

Additionally, the product line gender-neutral empowering teens to choose the scents they like best – because girls don’t always have to smell like flowers and boys don’t always have to smell like trees.


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