Ellie Goldstein, an 18-year-old model with Down’s syndrome, stars in Gucci Beauty’s latest campaign in Italian Vogue. This casting is a huge step towards greater inclusivity for Gucci Beauty, as well as for the fashion industry more generally. David PD Hyde photographed Goldstein, among others, wearing Gucci’s Mascara L’Obscur. Gucci’s creative director, Alessandro Michele, says the product is “for an authentic person who uses make-up to tell their story of freedom, in their way.”
Gucci Beauty and the Photo Vogue Festival used a social media scouting project to find photographers who embrace “Unconventional Beauty.” They chose Hyde, a photographer who aims to “push the boundary of beauty by having different types of beautiful faces and bring[ing] them together as one unity.” He believes that “beauty is everywhere and exists in every person,” which ties in perfectly with Gucci Beauty’s recent increased focus on inclusivity. The company has begun to embrace individuality, “imperfection,” and the diverse group of people who purchase their products. They even published this campaign under the hashtag #theguccibeautyglitch.
With over 74.5k likes, Goldstein’s image is, as of this writing, the most-liked post on Gucci Beauty’s Instagram.