Fashion Forward: How to make an Impact

Fashion Forward: How to make an Impact

Small Business Power

September 29, 2020

Written by Celeste Alyssa Gomez

The Fashion World has definitely changed throughout the pandemic. We have resulted in doing events virtually. The way fashion is coping with COVD-19 is in a positive way. Since fashion has an unpredictable rhythm, many of us were unsure what to expect. Moreover, fashion is a physical symbol for society and acts as a cultural representation of an era. Fashion is a time capsule for many of us, and it has become more political during the spikes of the pandemic. As important as seeing the shows are, I think diversity and inclusiveness hold more value. There is power in a transaction, and the fashion industry like many of us has had time to reflect on how our actions can affect the community in a positive light. 

The truth is that we all need fashion. It is apart of who we are. When shopping try your best to look for small businesses that showcase diversity and empathy. With this in mind, fashion deserves to be celebrated especially when diversity is shown within the decision-making, leadership roles, and modeling for the industry. Here are some small businesses that you can support:

Laura Lombardi (website: )

This is a jewelry line made and designed in New York. Laura draws inspiration from the raw industrial style. She works with recycled materials and re-contextualizes everyday materials. Her line is a representation of her background since she grew up in New York and Italy. According to the source, “Who What Wear,” it states, “Proceeds from online sales over the next 30 days will be donated to Food Bank for New York City.”

Photo: Instagram (@lauralombardi)


Pyer Moss (website: )

It was founded in 2013 by Kerby Jean-Raymond, and they describe their brand as an “art project.” Pyer Moss strives to use its platform to voice social narratives. Moreover, the Pyer Moss Collections are produced in New York, Italy, and Portugal. This brand promotes activism, debate, theatre, and social commentary by creating a diverse environment. According to the source, “Who What Wear,” it states, “Pyer Moss is converting its NYC office into a donation center for supplies like N95 masks and latex gloves to redistribute to medical professionals. It has also set aside $5000 to obtain these supplies where available. In addition, it is setting aside $50,000 for minority- and women-owned small creative businesses that are currently in distress.”

Photo: Instagram (@pyermoss)


Eckhaus Latta (website: )

This brand was founded by Zoe Latta and Mike Eckhaus.  According to the source, “Who What Wear,” it states, “At Eckhaus Latta, you’ll find a mix of cool color-block jeans, playful knits, and reworked dresses. Eckhaus Latta is donating 10% of online sales to the Los Angeles Food Bank and Food Bank for New York City.”
Photo: Instagram (@eckhaus_latta)


Reformation (website: )

This brand’s mission is to create and bring life to the feminine silhouette by celebrating the shape and color palette. This speaks to body positivity and allows people to feel seen and heard. According to the source, “Who What Wear,” it states, “Reformation is giving retail teams paid time off, as all stores are closing for now.” On another positive note, they are also eco-friendly when it comes to manufacturing. 

Photo: Instagram (@reformation)

Post a Comment