Beauty is power
Skincare is the fastest growing beauty market, with more than $8 billion in sales. All of these brands want to get their products into your bathroom cabinets and onto your vanity table. Beauty brands are on the rise with three new beauty brands launching their IPO this year and more than 60% of beauty companies expected to enter into the public market in the next five years. On top of that, there’s been a rise in female founders and investors, which will bring a fresh perspective to the beauty world.
“BEAUTY HAS NO SKIN TONE’
Photo By: Pinterest.com 2020
Fall in love with your skin
There are brands that are about to make their mark on the beauty industry. An example of a brand that had made its mark in the beauty industry is Mele. It has introduced new products to the market and has created new buzz for itself. Another example of a brand is called KORA Organics, which became one of the most popular face creams when Oprah Winfrey endorsed it. The third example of a brand is called Farm aesthetics, which became popular when it started being sold at Sephora in NYC. Beauty brands are not just about makeup. Beauty brands are more than just cosmetics, they are about the feeling of self-confidence and well-being.
“Discover who we are”
Photo By: Mele.com 2019
Photo By: KoraOrganics.com 2020
A beautiful duo
Photo By: farm aesthetics Instagram 2021
Out with the Old in with the New
In the past decade, there has been a boom in beauty brands. Brands have been able to reach out to consumers from all over the world and have been able to easily get their products in store. In the last few years, there has been an disclosure of new beauty brands in different markets.
These brands are looking to take on the highly competitive market by branding themselves on social media. This new wave of beauty brands is seen as a major threat to some of the more established brands because they are attracting customers who were previously loyal to these brands. In order for a brand to be successful it needs three things: a great product, a great consumer experience, and a distribution strategy.
It is important that these brands can reach consumers from all around the world and that they have products that are available in stores near them.
Photo By; Stephanie Samuel 2019
Confidence Breeds Beauty
In the beauty industry, there are a lot of up and coming brands for different preferences. For those who prefer organic products, there is a brand for you. For those who prefer luxury brands, there is a brand for you as well. The rise of the beauty industry has led to an increase in competition among brands. This has resulted in innovation and new products that consumers love and buy more of, like liquid lipsticks and long-wear foundation which are now staples in many women’s makeup bag. Consumers want and need these products because they make them feel confident, beautiful and ready to take on anything life throws at them from their 9-to-5 to their social life with friends.
Photo By: VideoHive.net 2021