National Love Your Hair Day with It’s A 10 Haircare
It’s A 10 Haircare hosted an event in their Miami headquarters to celebrate National Love Your Hair Day on Tuesday. October 10th.The company, popular for its It’s A 10 Miracle Leave-In Product, which boasts 10 different benefits for hair, founded the event. Consequently, they celebrated on 10/10 and told guests to arrive in their best cocktail attire.
When we arrived at their headquarters, a purple dance floor led us outside the building to an open bar, photo ops, and hors d’oeuvres being served. Many influencers attended the event and made the most of the location by taking lots of pictures to share as content for work.
The event was a surprise celebration for Carolyn Aronson, founder of It’s A 10 Haircare, which was put together by her husband, Jeff Aronson. Accompanied by her kids, the whole family celebrated her success, and the announcement of the brand’s newest product. Artists Fat Joe and DJ Khaled endorsed the upcoming launch of the Rewind It 10 product. This product, a professional men’s hair color, will soon be available for use on hair, mustaches, and beards, with a variety of shades to choose from.
After the bartenders gave a special fire-breathing performance, they invited the guests to enter the building. Inside, a photo booth, a DJ, a stage, another bar, and a VIP section. Colorful flowers adorned the venue, and shelves displayed all the products the brand has out on the market.
After everyone settled inside, Carolyn took the stage and addressed the guests, sharing her journey of starting the brand and her pioneering role in offering products for different hair textures. Following her speech, the CEO received the key to the city of Miami in recognition of her success and was presented with an award for her partnership with the Junior Achievement of South Florida. Finally, the night concluded with guests enjoying food from a local taco truck at the venue, along with Italian ice and goody bags filled with products from the brand.