BABOR ‘Welcome to Dreamland’
BABOR is set to The Art of Beauty Collection Ampoule Serum Concentrates set, curated exclusively for Basel-goers.
In a groundbreaking fusion of art and beauty, expert skincare brand BABOR is set to launch a limited edition collaboration titled “Welcome to Dreamland” with renowned abstract artist Cevin Parker during Miami’s Art Basel. The highlight of this collaboration is the debut of a 14-day “The Art of Beauty Collection” Ampoule Serum Concentrates set, curated exclusively for Basel-goers.
Scheduled for Thursday, December 7, from 6:00 PM to 10:00 PM at the Wynwood Building, 2750 N.W. 3rd Avenue, this collaboration promises an immersive experience where exclusive packaging artworks featuring Parker’s signature creations will come to life through augmented reality (AR) animations. Attendees can use their smartphones to scan the artwork and unlock hidden dimensions, creating a unique and interactive encounter with art and skincare.
The limited edition Ampoule Serum Concentrates set, aptly named “The Art of Beauty Collection,” is designed for all skin types. Over fourteen days, it aims to hydrate, revitalize, and rejuvenate the skin. Six different versions of BABOR’s iconic 7-day Ampoule Serum Concentrates sets under this collaboration, including “Purifying,” “Renewing,” “Glowing,” “Hydrating,” “Resurfacing,” and “Lifting,” are set to launch in 2024.
At the center of this artistic fusion is Berlin-based artist Cevin Parker, known for his vibrant hues and unique signature spray technique. What sets Parker’s art apart is the seamless integration of augmented reality within his physical artworks, offering viewers an extraordinary visual experience.
At the center of this artistic fusion is Berlin-based artist Cevin Parker, known for his vibrant hues and unique signature spray technique. What sets Parker’s art apart is the seamless integration of augmented reality within his physical artworks, offering viewers an extraordinary visual experience.
About BABOR:
Founded in 1956 by biochemist Dr. Michael Babor, BABOR is Europe’s No. 1 Professional Skincare Brand. With a commitment to sustainable business practices and production, BABOR delivers clinical-grade skincare with clean formulations, blending powerful ingredients, cutting-edge science, and the luxury feel of a skincare brand. For more information, visit us.babor.com.
About Cevin Parker:
Abstract Artist Cevin Parker’s work delves into the realm of dreams and emotions, drawing inspiration from the subconscious. His abstract paintings reflect impulsive visions, representing a dream or unprocessed experience. With sold-out shows in Germany, Portugal, and Austria, Parker’s art is housed in private collections worldwide. For more information, visit www.cevinparker.com.
Guests at the event can expect an array of exclusive experiences, including BABOR x HydraFacial Treatments, Makeup Touch-Up Stations, Product Consultations, and IV Drips courtesy of the bio station. The Wynwood Building will be transformed into a space where art and beauty converge, providing a platform for attendees to indulge in both.
Tim Saunier, President and CEO of BABOR Americas, sees this collaboration as a strategic move to enhance the brand’s image, engage with the audience, and leverage collaborations aligned with their values and target markets. The event is not only a celebration of art and skincare but also a unique opportunity for guests to immerse themselves in the synergy of these two worlds.