Introducing Cécred: Hair Care By Beyoncé
Beyoncé’s “Queen B” status stretches beyond music with her new hair care line, Cécred, a brand for all hair types.
According to the Cécred website, Beyoncé was inspired by the lessons she learned from her mother, as she used to help sweep hair in her salon to create safe and effective products for everyone.
“We combine our patent-pending technology with the wisdom and rituals passed down through generations to deliver high-performing formulas for visible strength, length retention, moisture, and shine,” said Beyoncé. “No matter how you wear your hair—natural, down, blown out, flat-ironed, braided, colored, weaves, wigs—it starts with a healthy foundation.”
The goal of Cécred is to help women recognize that prioritizing their self-care, one component of that being hair care, is sacred. According to the brand website, Cécred products aim to facilitate hair recovery through a scientifically designed and tested formula, including bioactive keratin, honey, and lactobacillus ferment. These three key ingredients provide essential nutrients for hair growth, hydration, and health.
A variety of products are available to shop on the Cécred website, and you can even take their hair quiz to design a routine specific to your hair needs. There is a Hydrating Shampoo, Moisturizing Deep Conditioner, Reconstructing Treatment Mask, and more individual products! The prices range in affordability but, overall, they are not overly expensive, and you can shop the Kits as well, a bundle with some of the best sellers.
Beyoncé’s brand is also partnered with the BeyGOOD Fund, a philanthropy that aims to give back to the cosmetology community. According to the Céred website, this partnership provides scholarships and grants for those looking to pursue a career in cosmetics or to help an existing business thrive. The website’s philanthropy page writes, “An annual $500,000 will fund cosmetology school scholarships and salon business grants across five cities chosen for their large, diverse community of hair stylists: Atlanta, GA, Chicago, IL, Houston, TX, Los Angeles, CA, and Clementon, NJ.”
Check out all the details on Beyoncé’s new hair care line and keep an eye out for some of the upcoming products on the Cécred site. And, receive a 10% discount on your first order by signing up for their email list.
Let us know which product you are most excited to try!