WGSN x Coloro Announce Key Colors for SS22

Posted on Location: , , , , , , , , , , , , 2 min read 525 views

London and New York,  on May 4th Coloro, the universal color system, and WGSN, the
global authority on trend forecasting, announced that Orchid Flower will take the lead
among the five key colors predicted to gain worldwide popularity in Spring/Summer 2022.

Joanne Thomas, Head of Content for Coloro notes “Orchid Flower has an intense, hyper-real
and energizing quality that will stand out in both real-life and digital settings. It is also
versatile enough to work across seasons and continents. In a challenging time, this
saturated magenta tone will be a great way to create a sense of positivity and escapism.”

Jenny Clark, Head of Color at WGSN added, “This season’s colors are driven by a desire to be
uplifted and energized while staying grounded and balanced. Consumers will reconnect with
tones that spark joy, whether from a nostalgic or a sensorial experience. These colors will
either ground or entice us with their delicious and textural charm.”

Vibrant pinks are making an impact across activewear and occasion-wear, especially for
women, and this will continue with Orchid Flower, which will resonate across fashion,
swimwear, interiors and beauty. With its purple undertone, it will appeal men and women and
be driven initially by the youth market.

The partnership that brings these predictions unites WGSN’s trend forecasting expertise with Coloro’s revolutionary system of 3,500 tones. It brings accurate and reliable color forecasting, with added intelligence from Coloro’s technical team on how to achieve the tones on different substrates “Working alongside WGSN gives us access to unparalleled trend expertise and creates a unique opportunity to collaborate directly with their forecasting team to identify the season’s colors that are critical for business to be aware of in advance,” Joanne Thomas added. In the color forecast, WGSN and Coloro have balanced the desire for newness with the need for familiarity, with green, blue and yellow tones that feel reassuring and consistent, and juicy pink and orange tones that bring excitement and optimism to the season. With prolonged periods of isolation, nature and its vitality will have a clear appeal, but technology will also be celebrated as connections through digital tools become a more necessary and valued part of everyday life. The new season’s key colors reflect this duality, ranging from authentically organic hues to artificially enhanced tones.

ads
XOXO
signature

Subscribe so you don’t miss a post

Sign up with your email address to receive news and updates!

What do you think?

Your email address will not be published. Required fields are marked *

No Comments Yet.

Previous
DENISE RICHARDS LAUNCHES NEW SKINCARE LINE CB ME BEAUTY
WGSN x Coloro Announce Key Colors for SS22