Soundwide Announced As Newly Named Parent Company
Native Instruments, iZotope, Plugin Alliance, and Brainworx are coming together under a single brand, Soundwide. The esteemed artist board consists of Alicia Keys, Ann Mincielo, EL-P Jacob Collier, Ludwig Göransson, Noah “40” Shebib, Take A Daytrip, Tayla Parx, and Young Guru. They will advise on keeping musicians in the creative flow.
About Soundwide
Soundwide’s mission is to make music and audio creation a more joyful and inspiring experience for creators everywhere. It is also meant to help them to find, and stay in, their creative flow. Soundwide’s collective vision is to inspire and empower creators to express themselves and reimagine the future of sound. Offering a world-class audio and music creation ecosystem, the brands under Soundwide have broad engineering capabilities. Not only that, but they are across integrated software and hardware, AI and machine learning, cloud, and more. Currently, they make up more than 600 staff, with offices across EMEA, NA, and APAC regions, and a user base of over 10M.
Soundwide Becomes a Parent Company
The brand’s mission is to empower and inspire creators. The board includes some of the world’s most innovative and accomplished musicians and producers. All members have meaningful relationships within the Soundwide group. Soundwide champions audio at all levels to inspire and empower creators. It inspires them to express themselves as they reimagine the future of sound. The Artist Board will advise Soundwide with the goal to empower the community. It will also advise Soundwide to listen to what creators want and need, and work to improve the overall health of the music industry. Furthermore, through the establishment of the Artist Board, Soundwide endeavors to center diverse perspectives and establish a creator-community-to company pipeline. They do so for feedback on product development.
Going forward, Soundwide will look to the Artist Board to provide insight, guidance, and new ways of working to foster an inclusive community. It will also look to welcome all creators. Collectively, the Artist Brand has won 29 GRAMMY awards (from 77 nominations). Additionally, their own recorded music has amassed over 10 billion streams on YouTube and Spotify alone. The records they’ve produced, engineered and written extend exponentially beyond that, including some of the most impactful music of the past decade from Adele to Arian Grande to Jay-Z. Soundwide’s Board members have over 100 million combined social followers. Equally important they are respected within the industry for innovation and quality in every aspect of music creation.
Company Goals
Soundwide’s goal is to make music creation a more joyful and inspiring experience for creators everywhere. While doing this they are helping them to find, and stay in, their creative flow. Premier brands Native Instruments and iZotope, who joined forces in 2021, will continue to live on as product brands under Soundwide. The brands share a collective vision to inspire and empower creators to express themselves and reimagine the future of sound. The introduction of Soundwide establishes the foundation to build the most diverse and integrated ecosystem for audio creation. Hosting a base of upwards of 10M, the parent company will help customers benefit from the combination of different brands. Correspondingly, they will benefit from the more integrated product portfolio, the increased value, and the enhanced user experience Soundwide brings together.
Now joining Soundwide in that shared vision is Plugin Alliance and Brainworx, two companies founded by CEO Dirk Ulrich and staffed by 60 employees across the US and Germany. As a platform, Plugin Alliance offers creators flexibility and choice in selecting the right tools for their work and offers industry partners a sales, marketing, and delivery platform to over 1 million user accounts. Furthermore, Brainworx is the flagship contributor of products to the marketplace. It also has a specialty in high-end software emulations of analog hardware from their international network of partners.