Perfect in time for Mother’s Day, the Victoria Beckham for Target collection launched on Sunday, April 9th and has been a huge hit with customers. A Target spokesperson has reported the response in online sales for the designer collaboration broke a new sales record for the retailer. The collection’s designs range from women, girls, toddlers, and baby with matching styles for both mom and daughter. The line also offers the designs in a plus-size range so there is something in the collection for every woman to enjoy. Most of the pieces in the line are under $40, the overall price range runs from $6-$70.
The styles were sophisticated, elegant, and not too form-fitting and featured 5 different patterns among its offerings. The styles included peplum, satin, lace, gingham, and floral:
Many of the pieces are no-longer available in-stores or online and have sold out pretty quickly. There is still a few items available if you haven’t yet purchased a piece from this collection, (among them, some of the ones that are still available include: black collared dress, bee-print blouse, floral jacquard dress, blush collared dress, calla ruffle hem dress, english floral satin dress, among others).
“I’ve been having conversations with Target for quite a few years about working with them. VVB is the younger sister to my Ready to Wear collection. I started it in 2011 when I was pregnant with Harper. The inspiration behind this collection was fairy tale. I’m reading my life with Harper and what we do as mother and daughter not just with regards to the clothes, but I created some little coloring books and sticker books, and, you know, it’s things that myself and Harper do in England together. This is celebrating my relationship with my daughter, and I think it’s great that other women can do exactly the same.”
Victoria Beckham on the concept behind the collection, “The inspiration behind this campaign was a world of possibilities–make-believe, imagination, and the unexpected. I see this collection being worn by everyone everywhere. It’s fun, it’s functional, and it’s really cool as well.”
What makes Beckham’s collection even more unique is that it focuses on Plus sizes, which aren’t always offered from luxury designers due to the smaller sizing techniques made for the runway.
Some of the designs featured in her newest line pays tribute to some iconic looks captured in past collections through her diffusion line, Victoria Victoria Beckham. Since its launch in 2011, Victoria Beckham’s collections have featured patterns and prints that are chic and edgy. Each piece varies from lengthy dresses, trending denim, floral prints, bright colors synonymous for every season in spring and fall, embellished bomber jackets, and blouses that can transition for day and night looks. The prices, material, and techniques for curating pieces vary between the luxury runway brand and consumer-centric affordable Target collection. Their finished look appears nearly identical.