FDA asked to investigate Logan Paul’s ultra-caffeinated energy drink, PRIME

Young people have been raving about influencer Logan Paul and KSI’s energy drink, PRIME, With its vibrant colors and variety of flavors, the drink is popular amongst children and teenagers. Lawmakers and health experts, however, are concerned about the drink’s potentially harmful amounts of caffeine.

On Sunday, Senate Majority Leader Charles Schumer (D-N.Y.) called on the Food and Drug Administration to investigate PRIME, due its high caffeine levels. Sen. Schumer expressed his concerns at a news conference, advising parents to be cautious of the drink’s appeal, which has gained significant traction on social media.

“One of the summer’s hottest status symbols for kids is not an outfit, or a toy—it’s a beverage,” said Sen. Schumer, at a news conference on Sunday. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets.”

PRIME Energy Drink debuted and quickly accumulated an impressive $250 million in retail sales. Its marketing campaign heavily emphasizes its vegan and zero-sugar attributes, but many consumers may not realize a single 12-ounce can of PRIME contains 200 milligrams of caffeine—equivalent to consuming six cans of Coca-Cola or nearly two Red Bulls.

Lawmakers and health experts argue that these high caffeine levels could pose significant health risks, particularly for consumers who are susceptible to the effects of excessive caffeine consumption, particularly young children and teenagers. Concerns range from increased heart rate and blood pressure, difficulty sleeping, and heightened anxiety.

In a letter to the FDA, Sen. Schumer outlines his concerns regarding the PRIME Energy Drink and its potential impact on underage consumers. He calls upon the FDA to investigate the beverage’s claims, marketing strategies, and caffeine content.

Sen. Schumer writes “The brand … has the undivided attention of children under the age of eighteen. These same children are also the target market for Prime. Many physicians have serious concern for Prime, and I write to specifically urge your agency to investigate Prime for its claims, marketing and caffeine content.