Amirok: NYMD SS2020

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Born and raised in the South, Michael Nelson developed an early appreciation of craftsmanship through
his grandparents’ award-winning quilts. His childhood was spent at the peddle of his grandmother’s
sewing machine while his grandfather taught him pattern and construction techniques. Through this
mentorship, he learned early on that fabric can tell stories and connect generations. This appreciation
carried over into his design work while studying at Parsons and then through the launch of his brand

AMIROK is a menswear brand that focuses on hand-crafted textiles from around the world. Spending six
months out of the year travelling, Michael visits with every artisan to explain the application of their work
within the collection. Using century-old looms, new fabrics are developed and created specifically each
season using traditional weaving techniques. The ultimate goal of AMIROK is to form cultural bridges
through design.



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Amirok: NYMD SS2020