Zaxbys Brings Southern Flavor to NYC With Bronx and Manhattan Openings
New York City is no stranger to bold flavors, but there’s a new Southern favorite making its mark on the Big Apple. Atlanta-born chicken chain Zaxbys is bringing its signature Chicken Fingerz, crave-worthy sauces, and a taste of Southern hospitality to New York, expanding into the Bronx and Manhattan.
Known for its flavorful approach to comfort food, Zaxbys has built a loyal following throughout the South. Now, the brand is introducing its distinctive take on chicken to one of the most influential dining destinations in the world.
The expansion represents more than two restaurant openings. It’s a significant milestone for a company that began as a neighborhood restaurant in Georgia and has since grown into a national name.
From Georgia Roots to the Big Apple
Founded in Statesboro, Georgia, in 1990, Zaxby’s entered the restaurant industry with a simple concept: make chicken fingers the main attraction rather than an afterthought.
More than three decades later, that idea has developed into a brand with over 1,000 locations across 24 states, serving everything from its signature Chicken Fingerz and wings to Zalads and an assortment of 12 signature sauces.
Despite its continued growth, Zaxbys has maintained the Southern hospitality and bold flavors that helped establish its identity.
“New York is one of the most influential food cities in the world, and we’re incredibly proud to introduce Zaxbys to this market,” said Bernard Acoca, Chief Executive Officer of Zaxbys.
“Opening our first two restaurants in New York this summer marks an exciting milestone in our growth journey and a significant chapter in our expansion across the Northeast.”
For longtime fans who have relocated from the South, the arrival offers a familiar taste of home. For New Yorkers experiencing the brand for the first time, it’s an opportunity to discover what has made Zaxbys a favorite for more than 35 years.
The Bronx Gets the First Taste
Zaxbys officially introduced itself to New York on June 29, 2026, opening its first location at 3260 Boston Road in the Bronx.
The debut generated considerable excitement, with eager customers lining up during the restaurant’s soft opening to experience the brand’s signature menu.
The approximately 2,000-square-foot restaurant features seating for 15 guests, along with dine-in and drive-thru service.
Customers looking for a quicker experience can also place orders through the Zaxbys website or mobile app. The brand’s Zax Rewardz loyalty program allows guests to earn points toward future purchases.
The Bronx opening marks an important first step in Zaxbys’ New York expansion, introducing the chain to a community with a rich and diverse food culture.
Manhattan Is Next on the Menu
Following its Bronx debut, Zaxbys announced plans for a second New York location at 1267 First Avenue on Manhattan’s Upper East Side.
The planned restaurant spans more than 2,800 square feet and incorporates the company’s modern farmhouse-inspired design, offering a casual dining atmosphere with 16 seats and self-service ordering kiosks.
The Manhattan expansion places Zaxbys in another distinct New York dining market, where neighborhood favorites, established restaurants, and emerging food concepts compete for attention.
For the Southern chain, the opportunity is about introducing its recognizable menu while establishing a connection with a new audience.
More Than Chicken: A Southern Brand Meets New York Culture
To celebrate its arrival, Zaxby’s also announced a series of experiences designed to connect with New Yorkers beyond the restaurant.
The brand’s plans include community-focused activations, surprise experiences for fans, and exclusive menu innovations inspired by New York’s iconic food culture.
It’s an approach that reflects the changing relationship between food, lifestyle, and community. Restaurants are no longer simply places to grab a meal. They’re increasingly part of how brands create experiences, build connections, and become part of a city’s cultural conversation.
For Zaxbys, entering New York presents an opportunity to introduce its Southern personality to a city known for embracing flavors and traditions from around the world.
And while New Yorkers certainly have no shortage of chicken options, Zaxbys is betting that its combination of signature sauces, Southern-inspired comfort food, and approachable dining experience will give customers something new to explore.
A New Chapter for Zaxbys
The New York expansion is another significant chapter in the company’s national growth story.
Recognized as Transformational Brand of the Year by QSR Magazine in 2025, Zaxbys continues to expand while maintaining the menu and hospitality that have defined its identity since 1990.
From its beginnings in Statesboro to its arrival in the Bronx and Manhattan, the brand’s journey reflects the lasting appeal of a straightforward concept built around flavor, familiarity, and community.
With New York now part of its story, Zaxbys is bringing a little Southern charm to the city that never sleeps.
For additional information, menus, and restaurant updates, visit www.zaxbys.com.
photo credit: Hunter pr