In April of last year, Presyon Active Apparel held its official launch party at the swanky W Hotel in Hollywood. The hotly-anticipated event caused a stir in the media, with Getty Images and TMZ sneaking in through security without an invitation.
Jacques Derosena (The Hunger Games: Mockingjay and HBO’s The Wire), Emmy Award-nominated Victoria Konefal (NBC’s Days of our Lives), Telli Swift (WAGS Atlanta), Jayson Bernard (Netflix’s cult classic Halloweed), Kash Hovey (LA Live Film Festival Award-winning Plastic Daydream), Ian Manuel (Starbucks’ “Upstanders;” author of My Time Will Come) and Vida Ghaffari (The Mindy Project) all walked the red carpet at the launch party, displaying genuine support for the brand’s vision.
JP Logistics (with clientele like Albert Pujols, the Kardashians, the Los Angeles Dodgers and Los Angeles Lakers) provided some of their most exclusive luxury vehicles for display at the event. Adam Melikoff of Country Automotive (with clientele like Simon Cowell and Luis Miguel), as well as Ava Eleven (of Revolve Photography), contributed additional vintage vehicles from anonymous private collections. These companies have been known for their longterm partnerships with the founders of Presyon since its inception.
Since its launch, the luxury activewear brand has continued to draw the attention of influencers who are huge fans of the brand’s comfortable and fashion-forward designs. Montreal-based A-list influencer and CEO of Goodlife Media and Communication Farokh Sarmad recently joined the company as an Executive Marketing Director as well as brand’s international ambassador.
“The current athletic apparel market is based on a copy-paste method,” said the founders of Presyon. “What we at Presyon do is provide high-end quality fabric and a focus on comfort so our athletes have an advantage while performing under pressure. With a precise and targeted compression of certain tendons and muscles, our yogis, runners, and lifters gain the edge over their competition.”
Presyon’s founders are also known for their philanthropic endeavors – their most recent partnership being with the DreamLink Foundation, which helps fulfill the dreams of both underserved community groups and individuals by providing a powerful triad of financial support, industry expertise, and mentorship.
The mission behind Presyon is to meet the needs of both the professional and everyday athlete. With a name rooted in the word “pressure,” Presyon symbolizes the essence of athletes who push themselves to their maximum potential.
Because so many of today’s fitness apparel is lacking in quality and authentic performance enhancement, Presyon has been a true game-changer. The brand’s founders, everyday athletes themselves, understand how to source the best materials to design high-quality products that provide actual performance enhancement.
To learn more about Presyon and shop their products, visit presyon.com.
You can also follow them on Instagram at @presyon_official.