Miami Swim Week — The Shows 2025 Returns Bigger & Bolder.
Miami Beach, FL — Miami Swim Week® – The Shows 2025 is making a splash once again, returning to the sun-soaked shores of Miami Beach from May 28 – June 1, 2025, with its most ambitious lineup yet. Set against the stylish backdrop of the Mondrian South Beach, the world’s largest swimwear and resortwear festival will span 20+ satellite locations and feature over 150 designers, models, celebrities, and wellness experts, showcasing a vibrant fusion of fashion, wellness, sustainability, and global culture.
This year’s theme — bigger, better, and bolder — is more than just a tagline. The event boasts over 50 activations, a refreshed commitment to sustainability, and the launch of Miami Swim Week Cares, a powerful initiative that blends fashion with purpose, spotlighting eco-consciousness, inclusivity, and community impact.
A Global Stage for Swim Fashion
From legendary labels to rising stars, the designer lineup reflects a kaleidoscope of cultures and creative voices. Expect to see standout collections from Moda Minx, Lemango, Noblesse Privèe, Smart Swimsuits, LASCANA, Megan Mea Miami, Elle Swimwear, Amarotto Swimwear, and many more — including official brand sponsors Renuvion and Australian Gold.
Special attention will be on Melissa Odabash, celebrating the 25th anniversary of her eponymous brand. Her exclusive curation, debuting at the Bass Museum on May 30, will pay homage to her legacy of timeless designs inspired by the effortless elegance of Marrakech.
Fashion, Wellness & Sustainability Intersect
Miami Swim Week® 2025 isn’t just about beautiful swimwear — it’s about the conscious lifestyle that comes with it. This year’s programming introduces several new initiatives aimed at promoting well-being, clean beauty, and environmental stewardship:
SwimFit: Mind, Body & Soul Wellness Sessions – Daily fitness classes, yoga on the beach, mindfulness workshops, and nutrition seminars help center guests and participants alike.
Cruelty-Free & Conscious Beauty Activations – Partnering with clean, ethical beauty brands to feature vegan skincare, sustainability panels, and immersive product experiences.
Emerging Designer Sustainability Competition – A powerful platform for up-and-coming designers focused on eco-friendly materials, circular fashion, and ethical production, judged by top industry experts.
Eco-Friendly Hammock Trade Show – Just steps from the beach, this luxury showcase for independent labels also doubles as a venue for runway shows, minimizing transportation emissions.
Miami Beach Shoreline Cleanup – A hands-on community event removing litter and protecting marine life along the coast, held after Spring Break.
Giving Back in Style
Community outreach is also central to this year’s programming. The Opening Show will benefit the Little Lighthouse Foundation’s Back-to-School Program, supporting children across Miami with essential supplies and educational resources. With over 20 active programs across hospitals, shelters, and youth centers, LLF’s partnership with Miami Swim Week® reflects the event’s deep commitment to positive social impact.
Embracing Global Voices
This year also introduces expanded opportunities for international designers to break into the U.S. market. Through mentorship, exposure, and cultural exchange, this initiative offers foreign creatives the chance to showcase their collections and connect with U.S. buyers, media, and influencers.
Where Conversation Meets Innovation
At the heart of the intellectual dialogue is The Next Impact Talks, a speaker series at the Bass Museum, featuring thought leaders from fashion, wellness, and tech. Simultaneously, the event will debut Backstage Hub — a digital, AI-powered platform offering real-time updates, designer spotlights, and seamless networking for all attendees.
A Celebration Like No Other
From the Fabel Rooftop launch party to poolside receptions at Strawberry Moon, VIP yacht soirées, exclusive dinners, and high-energy runway shows, Miami Swim Week® 2025 is set to be a full-sensory experience that fuses style, purpose, and celebration.
“We’re not just producing a fashion event; we’re shaping the industry’s future,” said Moh Ducis, Founder & CEO of Miami Swim Week® – The Shows. “With Miami Swim Week Cares, we’re putting sustainability, community, and wellness at the core of everything we do.”
Don’t miss it. For tickets and event info, visit Miami Swim Week® – The Shows 2025
Photo credits: Miami Swim Week® -the shows