A. Potts presents “Urbanearth” Collection for NYFW
Photo by Ned and Aya
A. Potts, the visionary designer, prepares to unveil the much-anticipated Spring/Summer 2024 collection. With an avant-garde theme dubbed “URBANEARTH,” this event promises to be a spectacle of creativity and innovation. Let’s delve into the details of this exciting fashion showcase. A. Potts, led by the creative genius Aaron Potts, has been making waves in the fashion industry with their unique and boundary-pushing designs. The SS24 collection is poised to continue this trend and captivate fashion enthusiasts worldwide. The Ace Hotel New York serves as the headquarters for the URBANEARTH collection. This iconic venue, known for its trendy ambiance, provides the perfect backdrop for A. Potts’ avant-garde vision to come to life.
Renowned stylist Mamsor Kamarake is at the helm of creating the looks that will grace the runway. His expertise in blending fashion and artistry is sure to add an extra layer of intrigue to the collection.
The Offspring NY showroom will be the place to be for those seeking a closer look at the SS24 pieces. Here, fashion aficionados can witness the meticulous craftsmanship that goes into each A. Potts creation.
Behind-the-Scenes Magic: Leetah McGee, the producer of the event, along with the dedicated team of Gordon Oscar, Catrina Henderson, and Shawna McGee, work tirelessly to ensure that every aspect of the URBANEARTH presentation is flawless.
Design Associates: Delfina Farias, Samantha Rosario, and Caleb Ryan Wells, the design associates, bring their creative expertise to the table, contributing to the overall artistic vision of the collection.
Photo by Ned and Aya
Beauty and Glamour: The talented team at Oribe, led by Kien Hoang, and makeup artist Michelle Webb, using Burn Beauty products, are responsible for the models’ striking hair and makeup looks.
Accessories and Footwear: Completing the URBANEARTH ensembles are eyewear from Kimeze, jewelry by Eva Thora Art, and shoes from Andre Assous and Dr. Martens.
The Sound: DJ Spen will be in charge of setting the mood with a carefully curated soundtrack, adding an auditory dimension to the fashion experience.
Photo by Ned and Aya
Photo by Ned and Aya
A. Potts extends gratitude to everyone who has supported their journey, from loyal patrons to dedicated team members. The designer also acknowledges the invaluable support from partners, models, beauty teams, and creative collaborators.
URBANEARTH is set to be an unforgettable fashion event that will not only showcase A. Potts’ remarkable designs but also serve as a testament to the boundless creativity and dedication of everyone involved. As the fashion world eagerly awaits the collection’s debut, one thing is certain–URBANEARTH will be a milestone in the fashion industry, pushing the boundaries of what’s possible in the world of style and design.
featured photo courtesy of Ned and Aya