Serena Williams Launches Her Own Fashion Line

Posted on 3 min read 464 views

Serena Williams encompasses the meaning of a phenomenal woman. After giving birth to a daughter in September, Williams won a Grand Slam match at the French Open on May 29th. Williams can’t be stopped with her fierceness because she just launched her own fashion line. William’s fashion line includes multiple day wear looks and stuff for fierce women.

Debuting it on Instagram via a post with a heartfelt message that reads:

“They say life is about timing. I learned this lesson at age 18, when I chose to play a light tennis schedule because I wanted to go to fashion school. Some criticized my decision, but I knew I had two loves–tennis and fashion–and had to find a way to make them coexist. After 15 years of false starts, and people in fashion telling me “no,” it only drove me to work harder. As a result, I discovered what it meant to invest in myself, and I allowed that belief in myself to drive me to reach my dream.
Today, I am proud to launch @serena , my own online shop. Never stop believing in yourself, you’re worth it.”

Instagram Post:


The fashion line features 12 dope articles of clothing from joggers and crop tops to denim and underwear. Price ranges from $40-$250. The collection has a slight sportiness to it which you would expect from such a great athlete.

serena williams debut fashion line
Knockout Metallic Jacket, $215;

The brand’s story is inspiring:

“As women, we’re expected to do everything. As an athlete, an entrepreneur, a daughter, a sister, a wife, and now(wow!) a mother, I know it’s not always about perfection, but being prepared for whatever life throws in your direction.


Introducing Serena, my first independent clothing line for all the ladies out there being awesome. My designs are inspired by strong, sexy, sophisticated, sassy, sure, smart, stylish, silly, and spontaneous women who are living their best lives, or making it up as they go—kinda like me.”

Serena Williams debut fashion line denim dress
Modern Denim Dress, $205;

A lot of alliteration to describe women, but totally digging the female empowerment. If that isn’t enough to get you to check out the collection than look at the awesomeness of this denim dress with the chain straps. It’s beyond fierce. Want it. Check out the full collection here.


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Serena Williams Launches Her Own Fashion Line