Watch Brand Avi & Co. Celebrates New Miami Location

Watch Brand Avi & Co. Celebrates New Miami Location

Luxury watch brand Avi & Co. celebrates the grand opening of its new location in the Miami Design District, as well as the launch of its new collection. 

A Cause for Celebration

The celebration featured over 800 VIPs, including Latin artist, J Balvin, singers Nicky Jam, Itay Levy, and Anuel, Papi Steak owner David Einhorn, street artist Alec Monopoly, along with Avni Parekh of Bravo TV’s “Family Karma.” The event also included a surprise performance by rapper Rick Ross. 

The guests, along with Avi & Co. CEO and founder Avi Hiaeve, also celebrate Miami Race Week with Rolls-Royce Royce Motorcars and Haute Living magazine.

In celebration of J Balvin’s birthday, Hiaeve gifted the singer the brand’s first Timepiece Model AH10, which has a $275,000 value.

Photo by Petro Onysko/Onysko Production

New Collection

The private label collection features four watches in either Rose Gold or White Gold. The 40 mm diamond-encrusted watches include 360 diamonds, with 738 diamonds altogether. Meanwhile, the larger 44 mm versions are made with nearly twice the amount of diamonds. Each timepiece is powered by the automatic 3135 caliber with a 48-hour power reserve. 

About Avi & Co.

Avi Hiaeve and his family moved to New York from Israel when he was 14. The experience he gained working for his father’s jewelry store since age 10 prepared him to start his own business at just 16 — opening his first Avi & Co. store in the city

Avi & Co. has since seen great success, offering exclusive brands such as Rolex, Audemars Piguet, Richard Mille, and Patek Philippe. The brand has even garnered a following of celebrity fans. These include Drake, Sylvester Stallone, Maluma, and Jamie Foxx. Shoppers have the experience of buying online or visiting the location’s upscale private showroom. This allows for a more personalized experience, as buyers may browse while sipping on coffee or champagne. The brand’s site regards that its clients are always “looking for the most unique experiences in the world,” which Avi & Co. promises to deliver.

Feature image credit: Romain Maurice/Getty Images for Haute Living

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