sivasdescalzo (SVD) drops a new design in its Decade Series capsule collection, the retailer’s special range of limited and numbered edition t-shirts which features its iconic logo reinterpreted by an international roster of renowned multidisciplinary artists.
Paris-based digital artist Ines Alpha, who has worked for brands such as Nike, Dior Makeup and luxury department store Selfridges, takes the reins of this third collaborative release, which celebrates the retailer’s tenth anniversary.
Specializing in the creation of 3D beauty, Ines transcends the limits of earthly creativity by treating the element of makeup as a digital object, arming it with new depth, and elevating it to the category of virtual art.
Inspired by the world of video games and anime aesthetics, Ines creates her digital beauty pieces by reinterpreting them as fantastical versions of reality. Designed with computer software and augmented reality programs, they support the creative expression of each individual/user while reinforcing the sense of personal identity that each one wishes to express.